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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
American Beisbol: How Cultural Differences Help Explain Different Approaches To Game Playing, Derek Jackson
American Beisbol: How Cultural Differences Help Explain Different Approaches To Game Playing, Derek Jackson
Masters Theses
The purpose of this thesis project is to examine the effect of culturally derived game strategies on the success level of players in the game of baseball. Specifically, I look at both the influence of how various Latin American cultures teach the game in order to better ensure success of players at the MLB level versus how the game is taught in the United States and Japan. In this way I develop a feedback model in which these game strategies perpetuate a cycle of enculturation that further reinforces cultural/ethnic identities. In order to accomplish this goal I look at the …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …