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Full-Text Articles in Social and Behavioral Sciences
How Sports Franchises Communicate Via Social Media, Christopher Jones
How Sports Franchises Communicate Via Social Media, Christopher Jones
HIM 1990-2015
The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.