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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Nursing Student Receives Tylenol Future Care Scholarship, Bethany Brock
Nursing Student Receives Tylenol Future Care Scholarship, Bethany Brock
News Releases
Ashley Short, a junior nursing student minoring in cross-cultural nursing, is one of 40 recipients of the Tylenol Future Care Scholarship out of over 25,000 students who applied.
Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy
Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy
Electronic Theses and Dissertations
Johnson & Johnson (J&J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J&J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J&J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs’ (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding …