Social and Behavioral Sciences Commons^™

The Socialite Library, Katy Kelly

Roesch Library Faculty Presentations

Feel like you’re using social media on behalf of your library “just because” and to an unresponsive audience? Think of a great party host. They plan the party and provide a welcoming space. Maybe they even incentivize you to attend and participate. Great hosts also take the time to check how their guests are doing, respond to needs and complaints, and adjust the party to accommodate future attendees. Learn how one library revamped its social media by thinking like a socialite party host. Katy Kelly, Communications and Outreach Librarian at University of Dayton, Dayton, Ohio, will describe her use of …

Privacy Issues And Solutions In Social Network Sites, Xi Chen, Katina Michael

Associate Professor Katina Michael

The boom of the internet and the explosion of new technologies have brought with them new challenges and thus new connotations of privacy. Clearly, when people deal with e-government and e-business, they do not only need the right to be let alone, but also to be let in secret. Not only do they need freedom of movement, but also to be assured of the secrecy of their information. Solove [6] has critiqued traditional definitions of privacy and argued that they do not address privacy issues created by new online technologies. Austin [7] also asserts: “[w]e do need to sharpen and …

Facebook Ruined My Marriage: Digital Intimacy Interference On Social Networking Sites, Lynessa Marie Williams

Media Studies - Theses

This study employed a mixed method approach to understand how Facebook interferes with romantic relationships. The methods included a qualitative textual analysis of 53 Facebook interest groups about marriage dissolution as a result of Facebook. The text consisted primarily of wall comments. However, images, links, and Facebook likes were also analyzed. Concepts were organized into themes that detailed how Facebook contributes to computer-mediated relationship dissolution, a concept dubbed digital intimacy interference (DII). The textual analysis also unveiled how and why individuals use Facebook groups to discuss DII. The textual analysis was then used to inform a quantitative study of individuals' …

Medical Professionalism: An Expiremental Look At Physicians' Facebook Profiles, Joseph Wright Clyde

Undergraduate Honors Capstone Projects

Use of social networking services (SNS) is on the rise. While many users sign in for personal purposes, it is not uncommon for professionals to connect over SNSs with clients, students, and patients. The present study was concerned with examining a particular group of professionals, medical doctors, and how their profiles on an SNS site related to potential patient's impressions of professionalism. Participants recruited from Utah State University (USU; n = 253) and through Survey Monkey (n = 39) were randomized to view one of six vignette Facebook profiles. Profiles were populated with solely professional material or personal material …

The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty

Sociology Faculty Articles and Research

The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization efforts and information-sharing cannot be overstated, its effectiveness in creating a new “public sphere,” or transforming traditional electoral campaign strategies and communicative practices must be closely examined before generalizations about the democratization of media …

Glogging Your Every Move, Lisa Wachsmuth, Katina Michael

Professor Katina Michael

"It is one thing to lug technologies around, another thing to wear them, and even more intrusive to bear them... But that's the direction in which we're headed."

"I think we're entering an era of person-view systems which will show things on ground level and will be increasingly relayed to others via social media.

"We've got people wearing recording devices on their fingers, in their caps or sunglasses - there are huge legal and ethical implications here."

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Facebook As An Instructional Tool In The Secondary Classroom: A Case Study, Stephanie Hunter-Brown

Doctoral Dissertations and Projects

The purpose of this study is to describe how social media networks impact secondary students when utilized as an instructional tool . The problem this study seeks to address is exploring the roles that social media play in the lives of high school students and the experiences they encounter by utilizing these networks academically and socially. A case study approach was utilized to evaluate the impact of technology integration via social media networks in a secondary English classroom. The focus of the study was to determine the academic and social impact the social media network, more specifically Facebook, has on …

Psychotherapy Clients’ Online Behavior And Opinions Regarding Internet Searches Conducted By Therapists, Emily B. Gale

Department of Psychology: Dissertations, Theses, and Student Research

The Internet has become possibly the most popular medium to find information and communicate in our society. For the field of psychology, the Internet offers a new way to collect data and communicate with both study participants and, for practicing psychologists, possibly clients. Little is known, however, about the implications of interacting with clients online. The existing empirical studies in this area (DiLillo & Gale, 2011; Lehavot, Barnett, & Powers, 2010; Taylor et al., 2010) have focused on psychology graduate students’ actions online. These studies highlight the importance and paucity of research regarding the online behaviors of psychotherapy clients and …

Gov 2.0: Exploring The Use Of Web 2.0 Tools By Local Government In Southwestern Ontario, Chandra Dougall

MPA Major Research Papers

This paper examines how local governments in Ontario are using Web 2.0 technologies, with a specific focus on whether or not Web 2.0 is being used by local government as a medium for citizen engagement. It uses interviews to uncover whether or not the selected municipalities in Southwestern Ontario are using social media for citizen engagement purposes, in addition to a policy review of their social media policies. The six municipalities that were selected include: South Huron, London, Dufferin County, Kitchener, Central Elgin, and one municipality that chose to remain anonymous. The findings reveal that municipalities in Southwestern Ontario are …

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.

Foursquare For Libraries: Your Users Are Ready To Check In!, Katy Kelly

Roesch Library Faculty Presentations

Libraries can use Foursquare to reward frequent visitors. Using mobile phones to check in, visitors use Foursquare to share their locations with friends as well as unlock special offers available at a location. Frequent visitors can become "mayors," thanks to algorithms, and locations can reward their mayors as they see fit. Our student government association suggested a semester-long contest for the chance to win a highly-coveted individual study room in the library during finals week. The library answered this request and hosted the contest with Foursquare. After launching the "V.I.P. Room" deal, check-ins at the library on Foursquare increased 992%. …

Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly

Roesch Library Faculty Presentations

Get an uncensored look at what people are saying about your library and provide responsive service using Twitter. For two years, tweets about and to a library Twitter account have been responded to, saved, and analyzed, revealing attitudes towards the library that were previously unknown. Once the library Twitter account began responding to tweets, the tweets about the library increased as did the number of the account followers (up 500%). By the third semester of an active and responsive Twitter presence, a student journalist named the library Twitter account a "campus legend." This poster session will showcase Twitter as a …

Broadening Our Game: Strengthening E-Professionalism Among Students, Alexandra Gomes, Gisela Butera, Thomas Harrod, Laura E. Abate, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

To describe the initiatives undertaken by Himmelfarb Health Sciences Library to develop curricular modules on various aspects of e-professionalism including social media, copyright, plagiarism, intellectual property, and appropriate computer use.

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

The Real Virtual World: Connectivity And Techno-Mediation In The Lives Of College Students, Alecea Standlee

Sociology - Dissertations

This dissertation examines the way in which techno-mediated communication technologies, such as social media, text messaging, and virtual communities are used to negotiate, establish and maintain interpersonal relationships among college students. Using in-depth interview and online participant observation, I explore the relationship between technological communication and social behavior, interpersonal relationships and social networks. I focus on three broad questions: how do developments and structures of technological communication allow for the emergence of new social expectations and behaviors in the realm of connectivity and social interaction? How do individuals experience social pressures for connectivity and how do such pressures shape relationships? …

Introduction; Becoming A Literary Trust Agent, Lisa Russell

Lisa M Russell

Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …

Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron

Journalism

Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …

Optimizing Social Media In Humanitarian Crisis Responses, Mark J. Mullaney

The Macalester Review

The social media boom has brought about a new age of communications and connectedness in our world. Just as the advent of televised news brought more attention to humanitarianism, social media has the capability to alter how humanitarian responses are viewed, coordinated, and executed. However, despite the vast potential of social media, humanitarian actors have been hesitant to fully incorporate it within their modus operandi. This essay explores the reasons for their skepticism and looks at cases where social media was put to good use during humanitarian crises. Using that information, we will argue that several measures can be …

Framework For The Analysis Of Coordination In Crisis Response, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John M. Flach

Kno.e.sis Publications

Social Media play a critical role during crisis events, revealing a natural coordination dynamic. We propose a computational framework guided by social science principles to measure, analyze, and understand coordination among the different types of organizations and actors in crisis response. The analysis informs both the scientific account of cooperative behavior and the design of applications and protocols to support crisis management.

Foursquare: What And Why?, Anne E. Rauh, Carolyn Rauber

Anne Rauh

No abstract provided.

Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez

Open Access Theses & Dissertations

Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …

Foursquare: What And Why?, Anne E. Rauh, Carolyn Rauber

Libraries' and Librarians' Publications

No abstract provided.

A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons

Journal of the Association for Communication Administration

College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …

Social Network: The Case Of Major League Soccer And Facebook Likes, Rachel C. Bunting

CMC Senior Theses

The rise of Major League Soccer in the United States has taken place during an influential spread of social media. This paper conducts an empirical analysis of the effects of several variables on the Facebook "likes" of individual Major League Soccer Facebook homepages. Variables from previous sport demand studies are re-analyzed and applied in this study to determine similarities and differences to Facebook "likes". Results from the analysis indicate social media is affected differently than attendance rates. Facebook "likes" are most affected by population size, unemployment and Hispanic composition as well as player salary rather than wins or attendance.

Strategic Planning For Social Media In Libraries, Sarah Steiner

Sarah King Steiner

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You’ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, …

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …