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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Mass Communication

Social media

Theses, Dissertations and Capstones

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Rights, Principles, And Data Use: An Investigation Of User Knowledge And Opinion Of Facebook's Legal Contract, Nikolas D. Payne Jan 2012

Rights, Principles, And Data Use: An Investigation Of User Knowledge And Opinion Of Facebook's Legal Contract, Nikolas D. Payne

Theses, Dissertations and Capstones

This project investigated the legal contract to which users must agree before creating a Facebook account. Multi-methodological in nature, this research explored user knowledge and perception of the contract as well as how the contract measures up to the principles which Facebook claims serve as its foundation. For the quantitative portion of this analysis, a survey including measures of knowledge and perception was administered to respondents. The qualitative portion critically compared Facebook’s legal contract to the list of principles espoused by the company on their website. These analyses reveal that users rarely read this contract before agreeing to it, tend …