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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer
To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer
Faculty Publications
A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
Graduate Theses and Dissertations
This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr
A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …
Rights, Principles, And Data Use: An Investigation Of User Knowledge And Opinion Of Facebook's Legal Contract, Nikolas D. Payne
Rights, Principles, And Data Use: An Investigation Of User Knowledge And Opinion Of Facebook's Legal Contract, Nikolas D. Payne
Theses, Dissertations and Capstones
This project investigated the legal contract to which users must agree before creating a Facebook account. Multi-methodological in nature, this research explored user knowledge and perception of the contract as well as how the contract measures up to the principles which Facebook claims serve as its foundation. For the quantitative portion of this analysis, a survey including measures of knowledge and perception was administered to respondents. The qualitative portion critically compared Facebook’s legal contract to the list of principles espoused by the company on their website. These analyses reveal that users rarely read this contract before agreeing to it, tend …
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
USF Tampa Graduate Theses and Dissertations
Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen …
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika
USF Tampa Graduate Theses and Dissertations
The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …
From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet
From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet
LSU Master's Theses
This study examined StudentAdvisor.com's top 25 social media colleges to determine the ways in which these universities communicated with their various publics on Facebook. Using Hon and Grunig's models of public relations as frameworks, a quantitative content analysis was performed. The study considered each individual post on the universities' Facebook walls (n=709) over the course of a three-week period. The study's research questions were based on whether the posts promoted Hon and Grunig's relationship indicators, as well as what public relations models the posts resembled. Results indicated that posts were least likely to resemble the two-way symmetrical model and seldom …