Social and Behavioral Sciences Commons^™

Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley

LSU Doctoral Dissertations

More than any election before, the 2008 Presidential race revealed a persistent discussion of “race cards” and “gender cards.” In spite of the reported consensus that these alleged cards were everywhere, we know relatively little about those situations where the “card” label was applied, and even less about how this label influenced voters. In fact, among key electoral sources – political elites who use identity as a campaign tool, the journalists who cover and narrate elections, and researchers who make sense of elections-based behavior – there is no consensus regarding what a card is, how or when they are played, …