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Social and Behavioral Sciences Commons

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Articles 1 - 15 of 15

Full-Text Articles in Social and Behavioral Sciences

Framing, Media Attribution Of Blame, And Negativity In Newspaper Coverage Of Failing Public Schools: Evidence And Implications For Policy, Amanda Briggs May 2012

Framing, Media Attribution Of Blame, And Negativity In Newspaper Coverage Of Failing Public Schools: Evidence And Implications For Policy, Amanda Briggs

Honors Theses

No abstract provided.


Utilizing Opinion Leaders To Combat Racial Disparity In Breast Cancer: An Analysis Of A Community Health Advisor Model And Communication Techniques Used To Decrease The Racial Disparity In Breast Cancer, Heather Watts Apr 2012

Utilizing Opinion Leaders To Combat Racial Disparity In Breast Cancer: An Analysis Of A Community Health Advisor Model And Communication Techniques Used To Decrease The Racial Disparity In Breast Cancer, Heather Watts

Honors Theses

No abstract provided.


Modern Political Communication Challenges For The Central Chinese Government, Ryan Martin Mar 2012

Modern Political Communication Challenges For The Central Chinese Government, Ryan Martin

Honors Theses

No abstract provided.


Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller Jan 2012

Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller

LSU Master's Theses

This study examined the role character complexity plays in racial attitudes of television viewers. Previous research suggests that stereotypes and counter-stereotypes play vastly different roles in how people process information. Stereotypes act as automatic cues that call up pre-made judgments upon exposure to them. Meanwhile, counter-stereotypes actually work on a conscious processing level, forcing viewers to think more deeply about individuals when presented with them, skipping the automatic recall mechanism all together. By layering counter-stereotypes and stereotypes together in the same stimulus, this study examined whether the existence of there would be an appreciable difference between viewers exposed to solely …


Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough Jan 2012

Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough

LSU Doctoral Dissertations

A study of public information officers (PIOs) in three states and the journalists that cover state government finds five primary factors that shape the working relationships between both groups. Institutional pressures on both PIOs and journalists impact the ability of both parties to meet the needs of the other party on a daily basis. High levels of centralization in state government communication limit the ability of PIOs to meet the needs of journalists, fostering journalists’ antagonism and a more combative working relationship. The economic decline of journalism is creating a dichotomous situation where PIOs can help journalists manage increasing demands …


From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet Jan 2012

From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet

LSU Master's Theses

This study examined StudentAdvisor.com's top 25 social media colleges to determine the ways in which these universities communicated with their various publics on Facebook. Using Hon and Grunig's models of public relations as frameworks, a quantitative content analysis was performed. The study considered each individual post on the universities' Facebook walls (n=709) over the course of a three-week period. The study's research questions were based on whether the posts promoted Hon and Grunig's relationship indicators, as well as what public relations models the posts resembled. Results indicated that posts were least likely to resemble the two-way symmetrical model and seldom …


Where The Good Times Roll: New Orleans As A Destination For Sports Event Tourism, Kristen E. Chighizola Jan 2012

Where The Good Times Roll: New Orleans As A Destination For Sports Event Tourism, Kristen E. Chighizola

LSU Master's Theses

Over the past several decades, sports event tourism has been a growing area of research for scholars in the fields of sport administration, strategic communications, destination marketing and tourism. The city of New Orleans is one of the most popular tourist destinations in the United States, with its various entertainment, sports, and cultural events. Over the past three decades, New Orleans has hosted over 30 major sports events and will host several more major events including the BCS National Championship, NCAA Men’s and Women’s Final Four, and the Super Bowl through February 2013. This case study shows several primary reasons …


Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley Jan 2012

Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley

LSU Doctoral Dissertations

More than any election before, the 2008 Presidential race revealed a persistent discussion of “race cards” and “gender cards.” In spite of the reported consensus that these alleged cards were everywhere, we know relatively little about those situations where the “card” label was applied, and even less about how this label influenced voters. In fact, among key electoral sources – political elites who use identity as a campaign tool, the journalists who cover and narrate elections, and researchers who make sense of elections-based behavior – there is no consensus regarding what a card is, how or when they are played, …


Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee Jan 2012

Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee

LSU Master's Theses

This study examines the ways in which campus-community partnerships are represented in public communications produced by community-engaged institutions of higher education. Leading scholars of campus-community partnerships and service-learning agree that such relationships should be based on a reciprocal exchange between partners. In public relations endeavors, however, professionals concentrating solely on communicating the university’s achievements may overlook the equal contributions of the community partner. This study analyzed website content and universities publications from six colleges nationally recognized for their community-engagement efforts. Using quantitative and qualitative analysis, web content was analyzed for indicators of reciprocity developed from foundational literature regarding campus-community partnerships. …


Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks Jan 2012

Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks

LSU Master's Theses

With the declining participation in civic engagement behaviors such as voting, people are turning to other means to demonstrate civic participation. This study examined the role of volunteering as a means to establish civic engagement. Because of this civic participation behavioral shift, the relationship between civic engagement and the communication tactics used by volunteer based organizations was investigated. This study investigated the relationship between civic engagement and political efficacy. Additionally, this study examined the interplay between organizational characteristics (trust, control mutuality, exchange relationship, and commitment) and civic engagement. Lastly, perceptions of new and traditional methods of communications to encourage civic …


Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante Jan 2012

Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante

LSU Master's Theses

ABSTRACT Legal scholars, academics, and industry researchers have indicated that using cell phones when driving is among the most dangerous hazard faced by motorists today. This relatively new technology is embedded in the lives of most people, at all times of the day, including when behind the wheel of a car. Harvard and National Highway Traffic Safety Administration researchers have exposed the dangers of cell phones and driving, but a solution to curtail the problem has yet to be found. This study seeks to understand the motivations and mediating factors affecting texting and driving law compliance by cell phone users. …


An Investigation Into The Moderating Role Of Fear Appeals On The Relationship Between Regulatory Fit And Persuasion, Nam Young Kim Jan 2012

An Investigation Into The Moderating Role Of Fear Appeals On The Relationship Between Regulatory Fit And Persuasion, Nam Young Kim

LSU Doctoral Dissertations

As one of the ways to persuade young people effectively, several scholars have indicated that using a tailored message that is consistent with individuals’ concerns and interests can influence their attitude and behavioral changes. Among diverse tactics to construct tailored health-messages, this research especially paid attention to individuals’ motivational goals (i.e., regulatory focus) that make them more inclined to a certain outcome. While promotion-oriented individuals primarily focus on how to achieve a desired ending, prevention-oriented individuals mainly focus on avoiding undesirable outcomes (Higgins, 1997; Higgins et al., 2001). Although numerous studies support the positive effects of the congruency between regulatory …


Making News In 140 Characters: How The New Media Environment Is Changing Our Examination Of Audiences, Journalists, And Content, Ashley Elizabeth Kirzinger Jan 2012

Making News In 140 Characters: How The New Media Environment Is Changing Our Examination Of Audiences, Journalists, And Content, Ashley Elizabeth Kirzinger

LSU Doctoral Dissertations

This project answers the following questions: What does political reporting on social media look like? How is political journalists’ use of social media changing their relationships with sources and fellow political journalists? Triangulating qualitative and quantitative research methods (content analysis, social network analysis, and in-depth interviews) in an examination of Twitter, a social media platform popular among journalists, this project provides insight into how changes in media routines are affecting news content.


Playing The Christ Card: Courting Christians Through Religious Appeals In Political Campaigns, Matthew Lee Thornton Jan 2012

Playing The Christ Card: Courting Christians Through Religious Appeals In Political Campaigns, Matthew Lee Thornton

LSU Doctoral Dissertations

In spite of a corpus of work over the last three decades acknowledging the centrality of religion in politics, (see e.g. Hunter, 1991; Layman, 2001; Putnam & Campbell, 2010; Wuthnow, 1988), there remains a scarcity of research examining the consequences of religious communication in political campaigns. The current study fills this void through an empirical exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical framework and subsequent expectations as to how religious appeals are likely to activate individual religiosity thereby influencing the formation of political attitudes. Hypothesized expectations are then tested …


The Cat Is Back: Analyzing Newspaper Coverage Of Mountain Lions In The Midwest, Chloe Euston Jan 2012

The Cat Is Back: Analyzing Newspaper Coverage Of Mountain Lions In The Midwest, Chloe Euston

Honors Theses

No abstract provided.