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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Northwest Communication Association Conference Papers & Presentations
This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …
Teaching With Social Media, Susan Currie Sivek
Teaching With Social Media, Susan Currie Sivek
Faculty Presentations
This presentation addresses the benefits and challenges of teaching with social media. Examples of student work, assignments, and class projects are included from Linfield College classes and from other institutions, including disciplines other than mass communication.
Getting Students Into Digital Magazines, Susan Currie Sivek
Getting Students Into Digital Magazines, Susan Currie Sivek
Faculty Presentations
This presentation was part of a panel on the evolution of magazine journalism education during magazines' transition to digital formats. The presentation emphasizes the new skills and attitudes students and faculty will need to learn and teach effectively in this new era.
U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger
U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger
Faculty Publications
This essay examines the development of the radio industry in the United States as it makes its way into the 21st century. Issues of regulation, technology, commerce, and culture are addressed.