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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
Honors Projects in Communication
This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
Honors Projects in Communication
The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not, …