Social and Behavioral Sciences Commons^™

Do Body Image And Gender Role Attitudes Mediate The Relationship Between Media Exposure And Sexual Risk Behavior In College Students?, Vivian Rodriguez

Theses and Dissertations

Despite growing awareness of the HIV/AIDS pandemic and educational efforts to provide accurate information about sexually transmitted diseases (STD), young adults continue to engage in risky sexual practices that increase their vulnerability of acquiring an STD, including inconsistent condom use. Research has gathered ample evidence to suggest that the media, in particular television consumption, is directly linked with sexual risk, yet less is known about the potential mechanisms that may be driving this link. The present study examines body image and gender role attitudes as two potential mediators of this relationship. Three-hundred and four undergraduate students (73% female; 64% White) …