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Jugaad As Systemic Risk And Disruptive Innovation In India, Thomas Birtchnell

Faculty of Arts - Papers (Archive)

Jugaad is the latest/trend in management and business reports of India’s awakening. The term refers to the widespread practice in rural India of juryrigging and customizing vehicles using only available resources and know-how. While the practice is often accompanied by indigence and corruption in traditional interpretations, the notion of jugaad has excited many commentators on India’s emergence into the global economy in its promise of an inimitable Indian work ethic that defies traditional associations of otherworldliness and indolence – widely reported as inherent in India’s society and culture. Jugaad has been identified across India’s economy in the inventiveness of call-centre …