Social and Behavioral Sciences Commons^™

Buying Racial Capital: Skin-Bleaching And Cosmetic Surgery In A Globalized World, Margaret Hunter

Sociology

The merging of new technologies with old colonial ideologies has created a context where consumers can purchase "racial capital" through skin-bleaching creams or cosmetic surgeries. The use of skin-bleaching creams is on the rise throughout Africa and the African Diaspora and cosmetic surgery has increased dramatically among people of color in wealthy countries. Public discourse, however, is fraught with tension over these manipulations of the body. This paper examines three competing discourses: 1) the beauty discourse, based on the mass-marketing of cosmetic whitening products, 2) the public health discourse, designed to dissuade potential skin-bleachers by exposing health risks and 3) …