Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 11 of 11

Full-Text Articles in Social and Behavioral Sciences

Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin Jan 2011

Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin

Faculty of Commerce - Papers (Archive)

In social marketing, in order to incentivise individuals into performing desired social behaviours, a value proposition is required (Dann, 2008; Kotler and Lee, 2008) as consumers often act out of self-interest (Rothschild, 1999). Value propositions offer relevant and timely incentives to encourage individuals to not only voluntarily perform these behaviours, but maintain these behaviours long-term. Much of the current research in value is focussed on a goods-oriented commercial marketing context, using an economic approach, which has resulted in a lack of investigation of value in a social marketing context from an experiential perspective (Holbrook, 1994), which this paper seeks to …


The Implementation Of Authentic Activities For Learning: A Case Study In Finance Education, Mara K. Koplin, Chi Fun Freda Hui Jan 2011

The Implementation Of Authentic Activities For Learning: A Case Study In Finance Education, Mara K. Koplin, Chi Fun Freda Hui

Faculty of Commerce - Papers (Archive)

This paper seeks to demonstrate how assessment tasks set in a finance subject contribute to an authentic learning experience. Authentic learning has been shown to help connect students’ classroom learning to the outside world. Linking what students are learning in class to the real world enables them to better understand the problems to be faced when dealing with incomplete information, while also engaging them more fully. In this preliminary study we explore the attributes of an authentic learning experience. The assessment task requires each student to research the topics covered in class in relationship to a country that they have …


Identification Of Serpina1 As Single Marker For Papillary Thyroid Carcinoma Through Microarray Meta Analysis And Quantification Of Its Discriminatory Power In Independent Validation, Klemens Vierlinger, Markus H. Mansfeld, Oskar Koperek, Christa Nöhammer, Klaus Kaserer, Friedrich Leisch Jan 2011

Identification Of Serpina1 As Single Marker For Papillary Thyroid Carcinoma Through Microarray Meta Analysis And Quantification Of Its Discriminatory Power In Independent Validation, Klemens Vierlinger, Markus H. Mansfeld, Oskar Koperek, Christa Nöhammer, Klaus Kaserer, Friedrich Leisch

Faculty of Commerce - Papers (Archive)

Background Several DNA microarray based expression signatures for the different clinically relevant thyroid tumor entities have been described over the past few years. However, reproducibility of these signatures is generally low, mainly due to study biases, small sample sizes and the highly multivariate nature of microarrays. While there are new technologies available for a more accurate high throughput expression analysis, we show that there is still a lot of information to be gained from data deposited in public microarray databases. In this study we were aiming (1) to identify potential markers for papillary thyroid carcinomas through meta analysis of public …


An Automated Land Subdivision Tool For Urban And Regional Planning: Concepts, Implementation And Testing, Rohan Wickramasuriya, Laurie A. Chisholm, Marjetta Puotinen, Nicholas Gill, Peter Klepeis Jan 2011

An Automated Land Subdivision Tool For Urban And Regional Planning: Concepts, Implementation And Testing, Rohan Wickramasuriya, Laurie A. Chisholm, Marjetta Puotinen, Nicholas Gill, Peter Klepeis

Faculty of Science - Papers (Archive)

Simulation of the land subdivision process is useful in many applied and research areas. Planners use such tools to understand potential impacts of planning regulations prior to their implementation. While the credibility of both land-use change and urban growth models would be enhanced by integrating capabilities to simulate land subdivision, such research is lacking in the published literature. Of the few subdivision tools that exist, most are either not fully-automated or are unable to generate realistic subdivision layouts. This limits their applicability, particularly for high resolution land-use change models. In this paper, we present a fully-automated land subdivision tool that …


Daily And 3-Hourly Variability In Global Fire Emissions And Consequences For Atmospheric Model Predictions Of Carbon Monoxide, M Mu, James Randerson, G R. Van Der Werf, L Giglio, Prasad Kasibhatla, D Morton, G J. Collatz, R S. Defries, E J. Hyer, E M. Prins, David W. Griffith, Debra Wunch, G C. Toon, V Sherlock, Paul O. Wennberg Jan 2011

Daily And 3-Hourly Variability In Global Fire Emissions And Consequences For Atmospheric Model Predictions Of Carbon Monoxide, M Mu, James Randerson, G R. Van Der Werf, L Giglio, Prasad Kasibhatla, D Morton, G J. Collatz, R S. Defries, E J. Hyer, E M. Prins, David W. Griffith, Debra Wunch, G C. Toon, V Sherlock, Paul O. Wennberg

Faculty of Science - Papers (Archive)

"Attribution of the causes of atmospheric trace gas and aerosol variability often requires the use of high resolution time series of anthropogenic and natural emissions inventories. Here we developed an approach for representing synoptic-and diurnal-scale temporal variability in fire emissions for the Global Fire Emissions Database version 3 (GFED3). We disaggregated monthly GFED3 emissions during 2003-2009 to a daily time step using Moderate Resolution Imaging Spectroradiometer (MODIS)-derived measurements of active fires from Terra and Aqua satellites. In parallel, mean diurnal cycles were constructed from Geostationary Operational Environmental Satellite (GOES) Wildfire Automated Biomass Burning Algorithm (WF_ABBA) active fire observations. Daily variability …


A Novel Bath Lily-Like Graphene Sheet-Wrapped Nano-Si Composite As A High Performance Anode Material For Li-Ion Batteries, Jun Chen, Jun Yang, Zi-Feng Ma, Pengfei Gao, Yu-Shi He, Xiao Zhen Liao, Xiaowei Yang Jan 2011

A Novel Bath Lily-Like Graphene Sheet-Wrapped Nano-Si Composite As A High Performance Anode Material For Li-Ion Batteries, Jun Chen, Jun Yang, Zi-Feng Ma, Pengfei Gao, Yu-Shi He, Xiao Zhen Liao, Xiaowei Yang

Faculty of Science - Papers (Archive)

"A novel bath lily-like graphene sheet-wrapped nano-Si composite synthesized via a simple spray drying process exhibits a high reversible capacity of 1525 mAh g(-1) and superior cycling stability, which could be attributed to a synergistic effect between highly conductive graphene sheets and active nanoparticles in the open nano/micro-structure."


Climate-Induced Reaction Norms For Life-History Traits In Pythons, Beata Ujvari, Richard Shine, L Luiselli, Thomas R. Madsen Jan 2011

Climate-Induced Reaction Norms For Life-History Traits In Pythons, Beata Ujvari, Richard Shine, L Luiselli, Thomas R. Madsen

Faculty of Science - Papers (Archive)

Climate change modelers predict increasingly frequent ''extreme events,'' so it is critical to quantify whether organismal responses (such as reproductive output) measured over the range of usual climatic conditions can predict responses under more extreme conditions. In a 20-year field study on water pythons (Liasis fuscus), we quantified the effects of climatically driven annual variation in food supply on demographic traits of female pythons (feeding rate, body size, body mass, and reproductive output). Reaction norms linking food supply to feeding rates and residual body mass were broadly linear, whereas norms linking food supply to female body size became curvilinear when …


An Assessment Of Three Harpacticoid Copepod Species For Use In Ecotoxicological Testing, Daniel J. Ward, Victor Perez-Landa, David A. Spadaro, Stuart L. Simpson, Dianne F. Jolley Jan 2011

An Assessment Of Three Harpacticoid Copepod Species For Use In Ecotoxicological Testing, Daniel J. Ward, Victor Perez-Landa, David A. Spadaro, Stuart L. Simpson, Dianne F. Jolley

Faculty of Science - Papers (Archive)

The relatively short life cycles of harpacticoid copepods makes them appropriate animals for use in tests that rapidly assess the #180, sublethal, or chronic effects of sediment contaminants. In this study, four harpacticoid copepod species (Nitocra spinipes, Tisbe tenuimana, Robertgurneya hopkinsi, and Halectinosoma sp.) were isolated from clean marine sediments, and procedures for laboratory culturing were developed. Halectinosoma sp. was abandoned due to handling difficulties. For the remaining species, the influence of food type and quantity on life-cycle progression was assessed. A mixed diet, comprising two species of algae (Tetraselmis sp. and Isochrysis sp.) and fish food (Sera …


Asymptotic Normality And Valid Inference For Gaussian Variational Approximation, Peter Hall, Tung Pham, M P. Wand, S S.J Wang Jan 2011

Asymptotic Normality And Valid Inference For Gaussian Variational Approximation, Peter Hall, Tung Pham, M P. Wand, S S.J Wang

Faculty of Arts - Papers (Archive)

We derive the precise asymptotic distributional behavior of Gaussianvariational approximate estimators of the parameters in a single-predictorPoisson mixed model. These results are the deepest yet obtained concerningthe statistical properties of a variational approximation method. Moreover,they give rise to asymptotically valid statistical inference. A simulation studydemonstrates that Gaussian variational approximate confidence intervals possessgood to excellent coverage properties, and have a similar precision totheir exact likelihood counterparts.


Topicmodels: An R Package For Fitting Topic Models, Bettina Grun, Kurt Hornik Jan 2011

Topicmodels: An R Package For Fitting Topic Models, Bettina Grun, Kurt Hornik

Faculty of Commerce - Papers (Archive)

Topic models allow the probabilistic modeling of term frequency occurrences in documents. The fitted model can be used to estimate the similarity between documents as well as between a set of specified keywords using an additional layer of latent variables which are referred to as topics. The R package topicmodels provides basic infrastructure for fitting topic models based on data structures from the text mining package tm. The package includes interfaces to two algorithms for fitting topic models: the variational expectation-maximization algorithm provided by David M. Blei and co-authors and an algorithm using Gibbs sampling by Xuan-Hieu Phan and co-authors.


Policy Instruments For Reducing Greenhouse Gas Emissions, Brian H. Andrew, Mary A. Kaidonis Jan 2011

Policy Instruments For Reducing Greenhouse Gas Emissions, Brian H. Andrew, Mary A. Kaidonis

Faculty of Commerce - Papers (Archive)

Benjamin Franklin once said that ‘In this world, nothing is certain but death and taxes’ and a significant body of the scientific literature including the IPCC have indicated that the climate change problem has become such a pressing issue that we now face a stark choice between the premature death of hundreds of millions of the people on this planet (from storm, flood, starvation, war or pestilence) and the use of taxation or other financial strategies to change the relative cost of carbon intensive sources of energy compared to the cost of ‘green’ sources of energy. A change in the …