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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2011

Business

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Faculty of Commerce - Papers (Archive)

Social

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Full-Text Articles in Social and Behavioral Sciences

Professionalism And Social Networking: Can Patients, Physicians, Nurses, And Supervisors All Be `Friends'?, Joy V. Peluchette, Katherine Karl, Alberto Coustasse, Phil Rutsohn, Dennis Emmett Jan 2011

Professionalism And Social Networking: Can Patients, Physicians, Nurses, And Supervisors All Be `Friends'?, Joy V. Peluchette, Katherine Karl, Alberto Coustasse, Phil Rutsohn, Dennis Emmett

Faculty of Commerce - Papers (Archive)

This study examines the use of Facebook by certified nurse anesthetist students. Our results showed that, contrary to expectations, most were neutral about faculty, physicians, and supervisors viewing their Facebook profiles but expressed concerns about patients seeing such information. Many (30%) of our respondents had observed unprofessional content posted on the social network sites of their classmates including: intoxication or substance abuse, profanity, sexually suggestive photos or comments, and negative work-related comments. A vast majority indicated they would accept a ‘friend’ request from their supervisor and a physician but not a patient. Surprisingly, about 40% had initiated a ‘friend’ request …


Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin Jan 2011

Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin

Faculty of Commerce - Papers (Archive)

In social marketing, in order to incentivise individuals into performing desired social behaviours, a value proposition is required (Dann, 2008; Kotler and Lee, 2008) as consumers often act out of self-interest (Rothschild, 1999). Value propositions offer relevant and timely incentives to encourage individuals to not only voluntarily perform these behaviours, but maintain these behaviours long-term. Much of the current research in value is focussed on a goods-oriented commercial marketing context, using an economic approach, which has resulted in a lack of investigation of value in a social marketing context from an experiential perspective (Holbrook, 1994), which this paper seeks to …


The Social Cost Of Blackmail, Oleg Yerokhin Jan 2011

The Social Cost Of Blackmail, Oleg Yerokhin

Faculty of Commerce - Papers (Archive)

Despite the fact that blackmail constitutes a voluntary transaction between two parties, it is deemed to bea criminal offense in most legal systems. The traditional economic approach to this so-called "paradox of blackmail" emphasizes welfare loss generated by the costly rent-seeking activities of potential blackmailersas the primary justification for its criminalization. This argument, however, does not extend to cases inwhich potentially damaging information about the victim was acquired by the blackmailer at no cost. Italso does not seem to shed light on a related puzzle: why is it legal for a potential victim to bribe theother party with the purpose …