Social and Behavioral Sciences Commons^™

Social Media As A Tool For Tennessee Municipalities, Bonnie Jones, Josh Jones

MTAS Publications: Full Publications

This publication will provide your city with information relative to social media for purposes of communicating with employees, interacting with your community, and using social media as a hiring tool. Includes sample social media policy.

Social Networking In Academic Libraries: The Possibilities And The Concerns, Andrea Dickson, Robert P. Holley

School of Information Sciences Faculty Research Publications

The goal of this article is to examine the use of the major social networking tools in academic libraries in the United States. Since college students are heavy users of social networking, such efforts provide academic libraries with outreach possibilities to students who do not use the physical library. The paper also examines the concerns about their use both from students and within the academic library.

After Digitization: Tools And Ideas For Improving Digital Collection Services, Jonathan Mcglone, Adrienne Aluzzo

Library Scholarly Publications

Turning the attention of librarians and technologists away from digitization and implementation of digital projects, this program will examine development trends after a digital project has been launched. Arguing that a digital project is never "complete", the presenters explore and demonstrate recent library initiatives to develop services that improve a digital collection's visibility and value. Whether harnessing the power of the social web, taking on in-house web development, improving metadata, or tying digital collections to the classroom, the end-goal is to make digital collections used and useful. To reach this goal, the presenters will demonstrate simple web services libraries can …

Popular People Help Experts Predict Flu Outbreak?, Chiehwen Ed Hsu

Chiehwen Ed Hsu

Popular people are the trendsetters of society, especially when it comes to the next flu outbreak, according to preliminary research from Harvard University. The hypochondriac effect may have also exaggerated how predictive the friend group was, says Ed Hsu, associate professor of Public Health Informatics at the University of Texas. Those in the friend group are more likely to know someone who has the flu and hence may be more likely to think (and report) that they are coming down with it themselves.

5 Simple Things You Can Do To Engage Volunteers Using Social Media, Jennifer Kelley

Library Scholarship

A presentation given to DuPage Association of Volunteer Administration members.

Social Media As A Branding Tool In Heterogeneous Organizations: A Collective Case Study Approach, Heather Dunn

All Theses

The concept of branding can be applied to an endless list of topics including products, organizations, and individuals. Just as a product line can have a brand identity, so can a university, business or non-profit. This thesis details a study on universities, businesses and non-profits and how they use social media as a branding tool. In this thesis, I provide a brief literature review, describe my methodologies, describe in detail the research of each of the three cases and finally, draw conclusions and suggest future research. This thesis ends with a list of references and additional readings that provide insight …

Condensed Social Media Presentation, Barry Bailey

Library Papers and Presentations

This is a short presentation illustrating some of the different ways that libraries (specifically academic libraries) can use social media to better connect with their user base. Presented as part of a technology panel from the Kansas Library Association's 2010 Preconference.

Insights Into The Commons On Flickr, Jason Vaughan

Library Faculty Publications

The Commons on Flickr, comprised of an international community of select libraries, museums, and archives, was a project initially launched in 2008 by the Library of Congress and Flickr. Primary goals of The Commons are to broaden exposure to rich cultural heritage photographs and to observe and participate in the communities of engagement and dialog enabled through The Commons. A survey was administered to all The Commons institutions during summer 2009, focusing on assessment of the overall satisfaction of current members and seeking additional details on participation goals, social interactions, staff time involvement, and general statistics. Members report a very …

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

Journalism

The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …

Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom

Journalism Faculty Publications

Social media are often perceived as a frivolous space for youths to connect socially. But youths who live in countries where free expression is curtailed and official news outlets are subject to government censorship, information and communication technology (ICT) offers an increasingly important vehicle for political expression. In many cases, blogging and social media tools fulfill the role that journalism serves in more democratic societies. This article considers recent events in Iran, Egypt, China, and Myanmar, among other countries, and how Western information/social network corporations facilitate dissent. It also considers the ethical implications for doing so when there are negotiations …

Social Media Under Social Control: Regulating Social Media And The Future Of Socialization, Susan Currie Sivek

Faculty Publications

The process of socialization for new and future journalists will look dramatically different from the process undergone by previous generations of journalists, due to economic realities and changes in the nature of news production. The rise of social media and its role in the establishment of a successful career will also affect the integration of these rising professionals into their employing organizations. These changes in the socialization process will require alterations both in the day-to-day management of these individuals and in the theoretical approaches to studying their work, particularly with regard to the impact of social media on the profession. …

Context Is Everything: Sociality And Privacy In Online Social Network Sites, Ronald Leenes

Ronald Leenes

Social Network Sites (SNSs) pose many privacy issues. Apart from the fact that privacy in an online social network site may sound like an oxymo- ron, significant privacy issues are caused by the way social structures are currently handled in SNSs. Conceptually different social groups are generally conflated into the singular notion of ‘friend’. This chapter argues that attention should be paid to the social dynamics of SNSs and the way people handle social contexts. It shows that SNS technology can be designed to support audience segregation, which should mitigate at least some of the privacy issues in Social Network …

Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom

Brian J. Bowe

Social media are often perceived as a frivolous space for youths to connect socially. But youths who live in countries where free expression is curtailed and official news outlets are subject to government censorship, information and communication technology (ICT) offers an in creasingly important vehicle for political expression. In many cases, blogging and social media tools fulfill the role that journalism serves in more democratic societies. This article considers recent events in Iran, Egypt, China, and Myanmar, among other countries, and how Western information/social network corporations facilitate dissent. It also considers the ethical implications for doing so when there are …

Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan

Theses

Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.

The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.

The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …

Persistence And Change In Social Media, Bernie Hogan, Anabel Quan-Haase

FIMS Publications

In ―Star Trek‖, Scotty suggests that Transwarp beaming is ―like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse‖ (Abrams, 2009). The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications. Users tend to migrate, in often unpredictable ways, to new tools as well as to adopt multiple tools simultaneously, without showing consistent media preferences and habits (Quan-Haase, 2008). As a result, for scholars it sometimes feels as if the social media landscape …

Social Networking And The Perception Of Privacy Within The Millennial Generation, Andra Gumbus, Frances S. Grodzinsky, Stephen J. Lilley

WCBT Faculty Publications

Has technology caused a generational divide between current college age users (Millennial Generation) who have no problems posting intimate details of their personal life on the Web and more traditional older users who seem to value privacy? This paper presents the results of a survey of 251 university students and follow-up focus groups on the topic of the perceptions of social networking and privacy. We will use Facebook as an example of social networking, and review attitudes about privacy and control over personal information among traditional and non-traditional college age users and light and heavy users of social networking sites.

Making Twitter Work: A Guide For The Uninitiated, The Skeptical, And The Pragmatic, Valerie Forrestal

Publications and Research

This article highlights the advantages of librarians and libraries establishing a professional or institutional presence on Twitter. This basic introduction to the web service also discusses innovative ways to shape your Twitter account into a successful professional development, reference, and outreach resource.

The Administration Of Community College Blogs: Considering Control And Adaptability In Loosely Coupled Systems, Troy A. Swanson

Educational Leadership & Workforce Development Theses & Dissertations

The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The rise of Web 2.0 technologies, which allows for direct publication to the Internet, presents two conundrums for community colleges: the conundrum of control and the conundrum of adaptability. As the oldest implementation of Web 2.0 technologies, …