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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Consumer Willingness To Pay For E85, Denise A. Skahan Aug 2010

Consumer Willingness To Pay For E85, Denise A. Skahan

Masters Theses

Concerns regarding energy security, resource sustainability, and environmental protection have heightened interests in renewable fuels and sparked the research and development of ethanol as a transportation fuel. This study examines consumers’ willingness to pay for ethanol from various potential feedstocks; corn, switchgrass and wood wastes. Data was collected via a survey of fuel consumers across the United States in 2009. Results show that consumers have a preference for E85 (a fuel blend with 85 percent ethanol and 15 percent gasoline) from corn, switchgrass and wood wastes compared to E0 (gasoline) and a preference for E85 from switchgrass and wood wastes, …


Consumers' Willingness To Pay For Energy Labels On Household Appliances, David O. Ward May 2010

Consumers' Willingness To Pay For Energy Labels On Household Appliances, David O. Ward

Masters Theses

Voluntary environmental labeling or certification programs provide information about the environmental characteristics of one or more aspects of a product’s life cycle to consumers. The U.S. Environmental Protection Agency and Department of Energy were among the first governmental agencies in the world to adopt environmental information programs. This study examines two U.S. programs – Energy Star, an energy efficiency labeling program, and Green Power Partnership (GPP), a green energy purchasing program, and estimates how much consumers are willing to pay for refrigerators that have been awarded these labels and what factors motivate that willingness to pay. The data were obtained …