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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes
Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes
Faculty of Health and Behavioural Sciences - Papers (Archive)
Issue addressed: Despite the evidence showing the negative influences of food marketing on children’s dietary beliefs and behaviours, and risk of adiposity, regulatory action to limit unhealthy food marketing has made little progress within Australia. Our aim was to describe and critically examine the Australian Food and Grocery Council’s (AFGC) approach to self-regulate food marketing to Australian children through the Responsible Marketing to Children Initiative (Initiative). Methods: The Initiative’s core principles and the commitments of the 16 signatory companies (as at December 2009) were assessed in terms of their capacity to limit unhealthy food advertising in media accessed by children. …
Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones
Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
No abstract provided.