Social and Behavioral Sciences Commons^™

Unfulfilled Potential : A Case Study Of Traditional News Media And The Internet., Brenna Loraine Angel 1984-

Electronic Theses and Dissertations

The Internet offers a tremendous opportunity for traditional media to expand and/or enhance news stories. This thesis is an exploration of the convergent journalism practices of three news organizations in a medium-sized market. It employed content analysis and in-depth interviews to compare the news stories of a newspaper, television station, and radio station with content on each organization's Internet website. While the three media organizations in this case study had different approaches to convergent journalism, they each utilized some type of multimedia technique on their websites including slideshows, videos, audio, hyperlinks, and reader interactivity. For the most part, however, online …