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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore Jan 2010

Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore

Electronic Theses and Dissertations

Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve 'catch all' approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but …


Defining Workplace Information Fluency Skills For Technical Communication Students, Yuejiao Zhang Jan 2010

Defining Workplace Information Fluency Skills For Technical Communication Students, Yuejiao Zhang

Electronic Theses and Dissertations

Information fluency refers to the ability to recognize information needs and to gather, evaluate, and communicate information appropriately. In this study, I treat "information fluency" as both an overall competency and as a collection of knowledge and skills. The purpose of this study is to explore the specific workplace information fluency skills valued by employers of technical communicators, to find out how instructors perceive and teach these skills, and to suggest how these findings can inform our teaching practices. Within the framework of qualitative methodology, this study employs two data-collection instruments, including a content analysis of online job recruitment postings …