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Full-Text Articles in Social and Behavioral Sciences
Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore
Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore
Electronic Theses and Dissertations
Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve 'catch all' approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but …
Interactive Text-Image Conceptual Models For Literary Interpretation And Composition In The Digital Age, Beth Nixon Weaver
Interactive Text-Image Conceptual Models For Literary Interpretation And Composition In The Digital Age, Beth Nixon Weaver
Electronic Theses and Dissertations
This dissertation focuses on text-image conceptual models for literary interpretation and composition in the digital age. The models investigate an interactive blend of textually-based linear-sequential approaches and visually-based spatial-simultaneous approaches. The models employ Gestalt-inspired figure-ground segregation models, along with other theoretical models, that demonstrate the dynamic capabilities of images as conceptual tools as well as alternate forms of text. The models encourage an interpretative style with active participants in openended, multi-sensory meaning-making processes. The models use the flexible tools of modern technology as approaches to meaning-making with art strategies used for research strategies as well as a means to appreciate …