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Full-Text Articles in Social and Behavioral Sciences
Dialectical Tensions Between Glocalization And Grobalization For Wal-Mart In The United States, Laura Lord
Dialectical Tensions Between Glocalization And Grobalization For Wal-Mart In The United States, Laura Lord
Electronic Theses and Dissertations
This qualitative analysis examines Wal-Mart managers‟ perspectives of the strategies that the U.S. corporation has implemented in order to increase its sales and profits at more than 4,000 stores in local U.S. communities. Two theoretical paradigms are specifically used: glocalization and grobalization. The former refers to cultural adaptation; the latter means standardization. The ultimate goal of the researcher is to identify the dialectical tensions between those two current forms of globalization. In-depth, face-to-face, qualitative interviewing of ten Wal-Mart managers in Central Florida allowed the researcher to actually comprehend managers‟ perspectives, gather fresh data, and construct a final product to enlighten …
Theorizing Ambivalence In Ang Lee's Transnational Cinema: The Discourse Of Chinese Identity Between The Local And The Global, Chih-Yun Chiang
Theorizing Ambivalence In Ang Lee's Transnational Cinema: The Discourse Of Chinese Identity Between The Local And The Global, Chih-Yun Chiang
Electronic Theses and Dissertations
Using ambivalence as a theoretical framework, this study examines Ang Lee's cinematic discourse of Chinese identity, which is co-constructed with the audiences from different cultural communities. I focus on Ang Lee's transnational films Crouching Tiger Hidden Dragon and Lust, Caution as my two case studies. By analyzing the audience discourse from Taiwan, Mainland China, and overseas Chinese communities, I am able to conceptualize their reactions as communicative moments that co-construct the meaning of the film text. I suggest that ambivalence is a self-representational strategy for the ethnic "Other," who is historically denied access to representation, to contest and subvert the …