Social and Behavioral Sciences Commons^™

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

Learning Statistics Using Concept Maps: Effects On Anxiety And Performance, Patrick Francis Cravalho

Master's Theses

The aim of this thesis was to study the use of concept mapping in an

undergraduate statistics course in order to examine the effects on statistics anxiety and

academic performance by means of a two-group quasi-experimental design. Two

undergraduate statistics classes were recruited for this study with one serving as the

treatment (concept map) group and one serving as the control (standard instruction)

group. It was hypothesized that the use of concept mapping would decrease the statistics

anxiety and improve the academic performance of students in the concept map group

when compared with the control group. The statistics anxiety of …

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 …

Where's My Daddy? Effects Of Fatherlessness On Women's Relational Communication, Latoya Marie Jackson

Master's Theses

The purpose of this thesis research was to understand the relationship between father absence and women's communication styles in romantic heterosexual relationships under social cognitive theory. Two studies were conducted using a multi-method research approach in order to triangulate the results. Seven fatherless women were interviewed to arrive at a better understanding of how father absence informed their romantic relational experiences. Specifically, the topics of relationship roles, self-disclosure, expression, and self-silencing in romantic relationships were examined in the interviews. Participants reflected on what growing up fatherless meant to them and whether or not this had any influence on the role …