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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2008

Masters Theses

Audience appeal

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Full-Text Articles in Social and Behavioral Sciences

To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple May 2008

To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple

Masters Theses

Reality television shows are increasingly appearing on network and cable outlets each sea¬son. Not only are they advancing in number, they are consistently dominating the weekly Nielsen’s Top 10 ratings as well. This study seeks to identify the reality television show viewing audience, why captivated their interest to begin watching these shows and what kept them watching week-to-week. By identifying participants who consistently watched these programs, it was believed that various themes would arise out of this study for further analysis and comparison. In-depth qualitative interviews were utilized to further explore the following areas: (1) Who are the consistent viewers …