Social and Behavioral Sciences Commons^™

Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.

Active Learning: Impact Of Use Of Webcasts In A Business Class, Grace S. Thomson

Dr. Grace S. Thomson

No abstract provided.

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

Passport To Information Day.Pdf, Lia Hemphill, Elena Soltau

Elena Soltau

Marketing The Chinese Dream Home: Gated Communities And Representations Of The Good Life In (Post-)Socialist Shanghai, Choon-Piew Pow, Lily Kong

Research Collection School of Social Sciences

This paper examines the advertising themes and rhetoric that have been assembled in the place-marketing of Shanghai's newly built gated communities. We demonstrate how place-marketing strategies, in this case selling the Chinese dream home, draws upon specific landscape meanings and values that are embedded in Chinese/ Shanghainese history, even as symbolic and cultural capital from the contemporary scene also exert their influences. Collectively, these representations of the good life both reflect and reinforce the exclusivist housing aspirations and privatist visions of middle-class residents of gated communities in contemporary Shanghai. While advertisements do not always achieve the outcomes that property developers …

“Passport To Information Day” As A Promotion Tool, Lia S. Hemphill, Elena Soltau

Staff Publications

“If you build it, they will come” (Frankish & Robinson, 1989) was a powerful motivation for transforming an Iowa cornfield into a baseball diamond, but does it apply to librarians when faced with purchasing new information resources? What happens if you buy it and no one comes? This is precisely the dilemma many libraries face when purchasing new resources. Librarians painstakingly select the best resources for their users, despite overcoming budget constraints, only to have the usage statistics show that these resources are continually underutilized. This issue has mystified librarians for years. How can a library effectively market its electronic …

Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer

Faculty of Commerce - Papers (Archive)

Desalination and recycling are hot topics in Australia, with considerable public opposition to both technologies in a country that is desperately short of water. The authors have done new research which show that, while the results are “very clear”, the lack of knowledge among the population makes their choices less than informed.

Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo

Faculty of Commerce - Papers (Archive)

Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as …

Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight

Oscar T McKnight Ph.D.

The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented