Social and Behavioral Sciences Commons^™

Narrative Versus Traditional Journalism: Appeal, Believability, Understanding, Retention, John David Emig

Theses Digitization Project

Narrative journalism has enjoyed a resurgence of popularity in mainstream daily newspapers in the United States during the last decade. This popularity has encouraged many journalistic experts to proclaim that narrative journalism is well-liked by readers and may well become the savior of daily newspapering. This study attempts to determine reader preferences in four areas : appeal, believability, comprehension, and retention.