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Social and Behavioral Sciences Commons

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Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Narrative Versus Traditional Journalism: Appeal, Believability, Understanding, Retention, John David Emig Jan 2003

Narrative Versus Traditional Journalism: Appeal, Believability, Understanding, Retention, John David Emig

Theses Digitization Project

Narrative journalism has enjoyed a resurgence of popularity in mainstream daily newspapers in the United States during the last decade. This popularity has encouraged many journalistic experts to proclaim that narrative journalism is well-liked by readers and may well become the savior of daily newspapering. This study attempts to determine reader preferences in four areas : appeal, believability, comprehension, and retention.


The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira Jan 2003

The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira

Theses Digitization Project

The entire banking systems in the western societies is based on the use of interest. The bank charges the borowers interest on its loans and pays its depositors interest on their deposits. On the other hand, the Middle Eastern banking system is an interest free system that prohibits the use of interest, either in receipt or in payment.


Los Angeles Archdiocese Child Sexual Abuse Scandal: A Case Study In Crisis Communication, Miranda Belinda Sagala Jan 2003

Los Angeles Archdiocese Child Sexual Abuse Scandal: A Case Study In Crisis Communication, Miranda Belinda Sagala

Theses Digitization Project

This thesis examined strategies employed by the Los Angeles Archdiocese in its communcation with the media during the initial phases of handling the child sexual abuse scandal. Internal and external messages from the archdiocese were analyzed in terms of how well they conformed to the five generally accepted principles that should govern crisis communication: timeliness, openness, honesty, regret and accessibility.


Self-Esteem, Television Viewing Behavior, And Parasocial Interaction With A Favorite Television Personality, Sarah Beth Neighbor Jan 2003

Self-Esteem, Television Viewing Behavior, And Parasocial Interaction With A Favorite Television Personality, Sarah Beth Neighbor

Theses Digitization Project

This study examined the role of television personalities, television viewing behavior, and self-esteem, on the development of parasocial interaction. Two hundered and twenty six undergraduate and graduate students responded to a questionnaire that asked the students to report who their favorite television personality was as well as their television viewing behavior. In addition, they reponded to statements measuring their level of parasocial interaction with their favourite television personality and their level of self-esteem.