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Artificial Tanning Salon Behaviors, Intentions, And Attitudes In Terms Of Sensuousness And Sensation Seeking., Christopher Jonathan Armes

Electronic Theses and Dissertations

Using the Theory of Alternative Behavior (Jaccard, 1981), we examined the relationship of warmth sensuousness, physical sensuousness, and sensation seeking to individuals' tanning salon behaviors, intentions, and attitudes among undergraduates at a Southeastern university.

Females, high sensation seekers, those high in warmth sensuousness, and those with darker skin types were more likely to tan. Females were more likely to intend to tan in the next year. Those higher in warmth sensuousness were more likely to intend to tan more than 10 times in the next year. Females and subjects higher in warmth sensuousness had more positive attitudes toward tanning. Significant …