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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.