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2002

Communication

LSU Master's Theses

Articles 1 - 11 of 11

Full-Text Articles in Social and Behavioral Sciences

Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle Jan 2002

Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle

LSU Master's Theses

Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …

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How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke Jan 2002

How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke

LSU Master's Theses

This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …

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Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest Jan 2002

Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest

LSU Master's Theses

Few studies specifically explore public relations in private high schools. Statistics reveal that in Louisiana the number of nonpublic high school students continues to increase, therefore the competition among private schools for students increases as well as the demand to improve the private schools. These private schools need public relations to establish mutually beneficial relationships with strategic publics to attract students and to raise money to educate the students. This thesis is a case study of private school public relations programs at three Louisiana high schools. The theoretical basis for this thesis centered on the research of James Grunig. To …

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Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon Jan 2002

Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon

LSU Master's Theses

This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …

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2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter Jan 2002

2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter

LSU Master's Theses

This study reviews the newspaper coverage given during the 2001 Louisiana special legislative session. It was convened to raise additional money to fund teacher pay raises through legislation impacting the state’s gambling tax requirements. The seven markets include Baton Rouge, New Orleans, Lafayette, Lake Charles, Alexandria, Monroe and Shreveport. The session was a “last resort effort” in response to persistent pleas from educators that had elevated into statewide teacher sickouts. In the fall of 2000 the public voted down new taxes to fund their pay raises. The governor charged his administration to come up with a plan to raise teacher’s …

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Isleno Decima Singers Of Louisiana: An Interpretation Of Performance And Event, Danielle Elise Sears Jan 2002

Isleno Decima Singers Of Louisiana: An Interpretation Of Performance And Event, Danielle Elise Sears

LSU Master's Theses

This study is a metaperformance autoethnography of the Isleno decima singers of Saint Bernard Parish, Louisiana. The performance and event of the decima are explored using research techniques including the performance of ethnography. First a basis is provided for the study by presenting a brief historical overview of the Spanish influence in Saint Bernard Parish, Louisiana. The work of Richard Bauman in Verbal Art as Performance is included in order to key the decima as a performance event. Second, the script, “A Tribute to Storytellers: Isleno Decima Singers of Louisiana,” performed at Louisiana State University in The HopKins Black Box …

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The Bauhaus (Per)Forms, Lisa Flanagan Jan 2002

The Bauhaus (Per)Forms, Lisa Flanagan

LSU Master's Theses

This study uses the methods and discourses of creative/performative writing and formal aesthetics to evoke the visual aesthetic principles exercised and developed by the Bauhaus and its Stage Workshop. It explores the creative connections between visual and written forms that can affect meaning through primary, universal expression and comprehension. First, a graph links creative/performative writing and avant-garde theater concepts with related Bauhaus performance documents. This initial graph contains the key forms of visual and written expression used in the remaining sections. These further areas of inquiry include, an evocative rendering of the multiple and partial histories that include the Bauhaus, …

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The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu Jan 2002

The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu

LSU Master's Theses

The purpose of this study is to explore the World Wide Web as a vehicle for advertising movies to college students. Through a survey of LSU students, this study finds that online promotions as vehicles for advertising movies have great potential. Movie promotion websites are rated the second most effective form of movie advertising after television. The study found that people surf movie promotion websites mainly for movie show times, movie plot and cast information to compare film choices, and movie ticket purchases. The huge amount of data available and the 24/7 access to the internet is an important advantage. …

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From Print To Online World: Examining The Predictors That Influence The Level Of Interactivity Of Newspaper's World Wide Web Pages, Qian Zeng Jan 2002

From Print To Online World: Examining The Predictors That Influence The Level Of Interactivity Of Newspaper's World Wide Web Pages, Qian Zeng

LSU Master's Theses

The purpose of this study is to examine the predictors that influenced the interactivity of U.S. daily newspapers Web sites, namely the market size of newspapers, newspapers ownership, the number of online newspaper technical staff, length of newspaper Web site existence. Whether a national newspaper has different interactive Web site from a local newspaper is also studied. A content analysis of 106 U.S. daily newspapers Web sites found that market size and length of time newspapers having Internet presence sites are correlated to the interactive level of newspapers Web sites. National newspapers are also found having more interactive Web sites …

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The Influence Of Imagined Interactions On Verbal Fluency, Charles Choi Jan 2002

The Influence Of Imagined Interactions On Verbal Fluency, Charles Choi

LSU Master's Theses

Imagined interactions (IIs) are a type of social cognition and mental imagery whereby actors imagine an interaction with others for the purposes of planning. Within actual encounters, verbal fluency is a characteristic that contributes to the speaker's credibility. The planning that takes place through imagined dialogues can help a speaker overcome disfluency found in speech. This study shows that improvements in speaking style are also dependent upon the trait of communication apprehension that an individual experiences. Visualization can decrease apprehension levels, thus producing higher verbal fluency. Results from this study indicate planning's influence in the reduction of silent pauses but …

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Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines Jan 2002

Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines

LSU Master's Theses

This thesis examined 22 Snapshots on the front-pages of USA Today from April 2001 to determine whether they adhered to the journalism standards of wholeness, accuracy, and credibility. Fourteen were found not whole, 8 were not accurate, and 3 were not credible according to the definitions of this thesis. The researcher compared the data in the Snapshots to the data obtained from the cited source and interviewed sources as well as a news assistant and graphics editor at USA Today. The researcher found four possible explanations for the poor quality of the Snapshots and examined the routines of Snapshot production, …

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