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Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
Volume 24, Number 6, Post Amerikan
Volume 24, Number 6, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Volume 24, Number 5, Post Amerikan
Volume 24, Number 5, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Volume 24, Number 4, Post Amerikan
Volume 24, Number 4, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Volume 24, Number 3, Post Amerikan
Volume 24, Number 3, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Volume 24, Number 2, Post Amerikan
Volume 24, Number 2, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Volume 24, Number 1, Post Amerikan
Volume 24, Number 1, Post Amerikan
The Post Amerikan (1972-2004)
No abstract provided.
Can We Talk?: Gender And Age Differences In Self-Disclosure Among Close Friends, Nancy Curtin Alwardt
Can We Talk?: Gender And Age Differences In Self-Disclosure Among Close Friends, Nancy Curtin Alwardt
Masters Theses
No abstract provided.
Perceptions And Attitudes Of Pc And Multiculturalism, Matthew Brent Goken
Perceptions And Attitudes Of Pc And Multiculturalism, Matthew Brent Goken
Masters Theses
No abstract provided.
Local Newspaper Agenda-Setting As Reflected In Letters To The Editor, Thomas J. Mcdonnell
Local Newspaper Agenda-Setting As Reflected In Letters To The Editor, Thomas J. Mcdonnell
Masters Theses
In an effort to test the basic agenda-setting theory, a content analysis of three small to mid-size Illinois newspapers was done to determine what correlation, if any, existed between the content of the front page and the issues addressed in the letters to the editor section. Pearson product moment correlations were calculated for all issues addressed by the papers and the public. No support was found for basic agenda-setting in this study. There was partial support the hypothesis that local newspapers would be more effective setting the local issue agenda.
Gratification Changes Among Country Music Radio Listeners, Larry E. Oathout
Gratification Changes Among Country Music Radio Listeners, Larry E. Oathout
Masters Theses
Several past studies explore the gratifications received by mass media users. However, no former research focuses on radio as a single medium and investigates how gratifications change over a person's lifespan. This study utilized an altered version of Elliott and Quattlebaum's (1979) ten media gratification list and questioned a 14 to 60 year old sample group about the gratifications they receive from country music radio. The researcher selected country music because it is the most popular radio format today and because it provided the wide age parameters needed for the study. Two hundred and thirty-nine users of an Internet country …
Behind The Smokescreen: Perceptions Of R. J. Reynolds And Their Advocacy Ads, Jean M. Tripp
Behind The Smokescreen: Perceptions Of R. J. Reynolds And Their Advocacy Ads, Jean M. Tripp
Masters Theses
This study sought to gauge whether advocacy advertisements produced by R. J. Reynolds would affect people's perception of the company, and whether these perceptions would differ between males and females. Subjects were 29 male and 41 female professionals and businesspersons, all members of a professional business organization. Subjects completed a two part survey after reading an advocacy ad produced by R. J. Reynolds. Quantitative information was gathered through the use of a Likert-type scale in Part 1 of the survey; in Part 2 respondents answered open-ended questions. Results indicated that respondents viewed the ads negatively, believing they were biased and …
Explanatory Style And Perception Of Negative And Positive Daily Events, Amy K. Jester
Explanatory Style And Perception Of Negative And Positive Daily Events, Amy K. Jester
Masters Theses
This study investigated explanatory style and people's perceptions of negative and positive daily events. Explanatory style can be measured by rating causal explanations that people give on three dimensions; internality, stability, and globality. College students wrote stories in response to pictures, using the Thematic Apperceptive Test (TAT), and also completed a 28-day Daily Event Log Questionnaire. It was expected that how people explain good and bad events that happen to them, would be the same whether someone was explaining a personal daily event or explaining a story written in response to a picture. To prove this, it was expected that …