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Social and Behavioral Sciences Commons™
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Arete, Sport and Society, American Sport History, Basketball, NBA, NHL, Playoffs, TV ratings, Marketing
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Full-Text Articles in Social and Behavioral Sciences
Nba And Nhl:Success And Failure, Richard C. Crepeau
Nba And Nhl:Success And Failure, Richard C. Crepeau
On Sport and Society
While watching NBA and NHL playoffs over the past few months I have been struck by the remarkable difference between what has happened to these two professional sports leagues in the last ten to fifteen years. Under the leadership of David Stern the NBA has prospered with Bird and Magic, expanding its presence to what is now approaching world-wide dimensions; while the NHL first with Gretzky and now Lemieux languished with John Zeigler at the helm.