Social and Behavioral Sciences Commons^™

A Descriptive Analysis Of The Current Status Of Paid Religious Broadcasting On National Television, Wayne R. Bills

Theses and Dissertations

In examining the use of paid television by various evangelical organizations (the "Electronic Church") as contrasted with its use by The Church of Jesus Christ of Latter-day Saints (LDS), several important differences were discovered. First, the programs of the electronic church are usually designed much like a normal Sunday service with a "preacher" and "congregation" (the T.V. viewers). The LDS approach has been to communicate religious principles through the use of a story. Their productions are attractive to a large audience because they often feature a well-known television or motion picture celebrity, and are aired during prime-time viewing hours.

The …