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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Television Advertising And Children, Vince Delange Apr 1978

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.


Effects Of Family Mobility And Maternal Attitude On Adolescent Personality, Jean M. Irwin Jan 1978

Effects Of Family Mobility And Maternal Attitude On Adolescent Personality, Jean M. Irwin

Theses Digitization Project

No abstract provided.


The Effects Of Gender Label On Young Children's Interpretation Of An Infant's Behavior, Susan Sterkel Haugh Jan 1978

The Effects Of Gender Label On Young Children's Interpretation Of An Infant's Behavior, Susan Sterkel Haugh

Theses Digitization Project

No abstract provided.


The Effects Of Television On Children's Behavior, Attitude, And Moral Judgment, Lauri Reinhardt Jan 1978

The Effects Of Television On Children's Behavior, Attitude, And Moral Judgment, Lauri Reinhardt

Theses Digitization Project

No abstract provided.


The Influence Of Response Modality On Children's Imitation Of Helping And Coercive Behavior, Wallace Arthur Melcher Jan 1978

The Influence Of Response Modality On Children's Imitation Of Helping And Coercive Behavior, Wallace Arthur Melcher

University of the Pacific Theses and Dissertations

The present study examined the effects of adult, film mediated models on the prosocial behavior of school children. Also the effect of congruency and incongruency between the model's response and the response the children were asked to perform was investigated. Thirty third-grade students, 19 female and 11 male, were randomly assigned to three groups. The first group observed a short film of an adult model providing helping (positive) feedback to a young boy who was playing a marble maze game. The second group was treated identically to the first except that the model provided coercive (negative) feedback. The third group …


A Survey Of Sex Typing On Prime Time Television, Patricia Sue Henry Jan 1978

A Survey Of Sex Typing On Prime Time Television, Patricia Sue Henry

Masters Theses

According to former FCC Commissioner Nicholas Johnson, the average child will spend nearly 25,000 hours in front of a television before he or she is eighteen years old. With this fact in mind, I wondered what America's children learn from watching prime time television regarding sex-typing, or the characteristics which are considered appropriately masculine or feminine.

A review of related literature showed that critics in the early 70s pointed out that women portrayed on television were less numerous than men, less intelligent, brave, and adventuresome. In short, women were stereotyped as supportive underlings.

To find out if women fared any …