Social and Behavioral Sciences Commons^™

An Evaluation Of Public Relations Contacts With High School Seniors Made By A Representative Of Brigham Young University, Dale L. Nelson

Theses and Dissertations

This study was an attempt to determine to what extent personal contacts, as a part of student recruitment, acquainted high school seniors of 1958 with Brigham Young University and influenced them in their enrollment. Opinions of college freshmen who were graduated from high schools visited by a B.Y.U. public relations representative were elicited by mail questionnaire. Respondents were asked to list the means through which they became "acquainted" with the University. They were also asked to list what "influenced" them to attend. Personal contacts by a public relations representative were considered among various means of "acquaintance" and "influence" of a …