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Social and Behavioral Sciences Commons

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Theses/Dissertations

Social media

2018

The University of Southern Mississippi

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Sports Fan Interaction: A Comparison Of Teams To Determine The Common Thread Between Fan Engagement Across Social Media, Emma L. Ishee May 2018

Sports Fan Interaction: A Comparison Of Teams To Determine The Common Thread Between Fan Engagement Across Social Media, Emma L. Ishee

Honors Theses

This study focused on the utilization of social media by collegiate athletic teams and how it relates to their interaction with their fan base. The aim of this study was to determine if a particular platform or post type gained the most fan interaction. The study also examined whether the men’s or women’s teams receive more interaction from fans. A random number generator selected three collegiate athletic teams from three different school in three conferences. Data was collected in the week leading up to the opening game. Ultimately, the results were not able to prove one type of post more …


Perception, Literacy And Confidence In Monitoring Of Snapchat Among Parents Of Adolescents And The Creation Of A Snapchat Educational Workshop, Aerial C. Holmes May 2018

Perception, Literacy And Confidence In Monitoring Of Snapchat Among Parents Of Adolescents And The Creation Of A Snapchat Educational Workshop, Aerial C. Holmes

Honors Theses

Various research studies have indicated that parental monitoring of social media is important and beneficial to children. However, some parents report that it is difficult to understand and that they lack an overall confidence in their ability to monitor. The purpose of this project was to analyze the relationship between parental confidence in their ability to monitor social media with social media literacy and attitudes/perceptions toward Snapchat. Forty-two participants were recruited through communication with local parent-teacher organizations, posted ads on The University of Southern Mississippi campus, and social media. The participants were given a survey that measured and assessed their …