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Full-Text Articles in Social and Behavioral Sciences
An E-Government Analysis Of State Legislatures' Social Media Use, Karen Sue Connell
An E-Government Analysis Of State Legislatures' Social Media Use, Karen Sue Connell
Theses and Dissertations
This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements …
Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan
Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan
Theses and Dissertations
The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …
We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald
We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald
Theses and Dissertations
A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …