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Full-Text Articles in Social and Behavioral Sciences
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Recreation, Parks, and Tourism Administration
Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
Recreation, Parks, and Tourism Administration
No abstract provided.