Social and Behavioral Sciences Commons^™

Social Media Communications In Local Community Education Organizations: Researching And Implementing Social Media Communications For Rochester Community Education, Anna Marie Matetic

All Graduate Theses, Dissertations, and Other Capstone Projects

Community Education departments are generally constrained by tight budgets, which can create difficulties in marketing its offerings within the region. Social media is a marketing method with low entry costs, thus making social media an attractive marketing option to Community Education departments. This thesis attempts to determine which social media communications are best for the existing "best customers" serviced by the Adult Enrichment department at Rochester Community Education. The research used a 22-question email survey with responses based on a 5-point Likert scale. The research found the online communication tools most often used by the "best customers" group included emails, …