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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Hair: How Naturals Are Using Social Media To Reshape The Narrative And Visual Rhetoric Of Black Hair, Shari E. Drumond Apr 2020

Hair: How Naturals Are Using Social Media To Reshape The Narrative And Visual Rhetoric Of Black Hair, Shari E. Drumond

All HCAS Student Capstones, Theses, and Dissertations

Black women’s natural hair has been subject to both praise and scrutiny, though the latter is more common despite the steps taken towards inclusion and diversity. In the age of social media, members of the natural hair community have been able to voice and communicate ideas and issues that are specific to their discourse community. This study explores how the natural hair community uses social media, more specifically Instagram, to discuss the complex issues that surround natural hair including historicization, workplace bias, colorism, and social justice. Additionally, this study argues that natural hair is a form of visual rhetoric as …


The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process, Zulma Valedon Westney Jan 2020

The Social Media Machines: An Investigation Of The Effect Of Trust Moderated By Disinformation On Users’ Decision-Making Process, Zulma Valedon Westney

CCE Theses and Dissertations

Social media networking sites (SMNS) have become a popular communications medium where users share information, knowledge, and persuasion. In less than two decades, social media's (SM) dominance as a communication medium can't be disputed, for good or evil. Combined with the newly found immediacy and pervasiveness, these SM applications' persuasive power are useful weapons for organizations, angry customers, employees, actors, and activists bent on attacking or hacking other individuals, institutions, or systems. Consequently, SM has become the preferred default mechanism of news sources; however, users are unsure if the information gathered is true or false. According to the literature, SMNS …