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Full-Text Articles in Social and Behavioral Sciences
A Page Of Her Own: How Women Navigate The Public And Private Facets Of Blogging, Emily Marie Flinders
A Page Of Her Own: How Women Navigate The Public And Private Facets Of Blogging, Emily Marie Flinders
Theses and Dissertations
This paper explores the complexity of the texts women create through blogging and their inherent value. I seek to explore how the mothers who blog are constructing online identities for their family units and family members in this space and how those constructions affect and inform the mothers' construction of their personal identities online. I analyze how perceptions of gender norms and practices of gender performance may affect and inform the identities thus constructed, and further complicate the liminal nature of blogging spaces. I begin with the sociological framework of Erving Goffman, which is commonly used to deconstruct identity performance …
Testing The Pub Principle: A Look At Push And Pull Communication On Facebook, Tyler Grant Page
Testing The Pub Principle: A Look At Push And Pull Communication On Facebook, Tyler Grant Page
Theses and Dissertations
This research tests the value of push and pull communication on Facebook in the first effort to test the validity of the Pub Principle and Social Intrusion Theory. This theory explains how audiences engage in a tug-of-war with commercial forces during mass communication and that commercial messaging is ultimately dependent upon the acceptance or rejection of its intended audience. The pub principle explains that social media is unlike traditional mass media and that the rules commercial forces must play by are different than for other mass media. Using a mixed-method approach, this research confirms the validity of this principle and …
#Doineedsocialmedia: Social Media In Local Political Elections, Brittany K. Karzen
#Doineedsocialmedia: Social Media In Local Political Elections, Brittany K. Karzen
Theses and Dissertations
More research is needed to be able to fully understand the role that social media plays in elections, specifically in local elections. Candidates need to understand how it works and how they can effectively use this new communication medium. By exploring Diffusion of Innovation Theory, Social Information Processing Theory, and the Two-Way Symmetrical Model of communications this study sought to answer one overarching question: how should a candidate employ social media in a local election? This qualitative, single case study explores the 2014 recall and general election in Yorba Linda, California. Councilman Tom Lindsey and candidate Matt Palmer are the …
Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash
Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash
Theses and Dissertations
This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …
New Mothers And Social Media: The Effects Of Social Media Consumption And Production On Social Support And Parental Stress, Rachel Clawson Nielsen
New Mothers And Social Media: The Effects Of Social Media Consumption And Production On Social Support And Parental Stress, Rachel Clawson Nielsen
Theses and Dissertations
The restructuring of roles, responsibilities, and relationships that occurs during the transition to parenthood brings both rewards and challenges to first-time mothers (Bartholomew, Schoppe-Sullivan, Glassman, Dush, & Sullivan, 2012; Horowitz & Damato, 1999) and is often characterized as a time of parental stress (Crnic & Low, 2002; Deater-Deckard, 1998; Leigh & Milgrom, 2008). To effectively manage this stress, first-time mothers must feel a sense of social support (Crnic, Greenberg, Ragozin, Robinson, & Basham, 1983; Cutrona, 1984; Gao, Chan, & Mao, 2009; McDaniel, Coyne, Holmes, 2012; Nakagawa, Teti, & Lamb, 1992). In today's technology-driven era, this essential sense of support may …