Social and Behavioral Sciences Commons^™

Political Twittoric : The Rhetorical Use Of Twitter By The Obama 2012 Presidential Campaign, Kainat Najmi Abidi

Theses, Dissertations and Culminating Projects

With the entrance of the digital age, the Presidential campaign has begun accommodating the growing trend of new technologies. A campaign can reach an audience in person, on the radio, through the newspaper, on television, and on the Internet. In 2008, President Barack Obama broke the limitations of campaigning by going social, which he continued in his run for reelection in 2012. Obama tapped into the popular social network of Twitter to run a portion his 2012 campaign. By utilizing this new network, Obama’s campaign accessed the multimodal quality of Twitter to benefit their goal of winning the 2012 election …