Social and Behavioral Sciences Commons^™

Social Networking Sites And Gaining Political Support., Blake A. Gerstner

College of Arts & Sciences Senior Honors Theses

Since the turn of the Century, Social Networking Sites (SNSs) have become a normal part of most modern American lives. As this has happened, we have seen a spillover of the entertainment and informational nature of these sites into the American political system. Specifically, these sites are used to build support, gain votes and seats, and mobilize political movements by gaining attention and recognition on these sites. Much study has gone into how effective these online campaigns are in doing their job of gaining different kinds of support, but few, if any, have studied how these sites could be used …