Social and Behavioral Sciences Commons^™

Black And Blue: Competing Social Constructions Of Police On Instagram And Twitter, Mary Frances Thornhill

Master's Theses

Mass media outlets newspapers and television were traditionally where individuals gathered their news information; however, with the growth of new media platforms like Twitter, Facebook, and Instagram, individuals are now co-producers of the content that is seen by the public. Previous research indicated that media-generated images of the police influence public perception and that new media outlets are becoming increasingly influential, particularly in regards to social and political conflicts. This means that research on the role of new media outlets in socially constructing reality is essential, though not much of this research has yet been completed. This current analysis fills …

"I Can Haz Applicants": An Analysis Of Police Recruitment And Marketing Through Social Media, Kelly Lee Helldorfer

Master's Theses

In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency “brand” and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.

This research analysis employed a netnography to examine 500 police websites and …