Social and Behavioral Sciences Commons^™

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt

Journalism

This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.

Social Media And Public Education: The Use Of Social Media By The San Luis Obispo County Office Of Education, Chelsea Janee Harden

Journalism

The growing number of negative news stories regarding public education has presented school officials and administrators with the difficult task of developing plans to combat this negative attention and promote public education. School districts nationwide have looked to social media as a tool to communicate a positive message about public education. This paper addresses how the San Luis Obispo County Office of Education (SLOCOE) can utilize social media to target the public; in particular, those without children in public education. It is those people who school administrators are most concerned about because they may be unaware of where these publics …

Youtube For Doc Burnstein's Ice Cream Lab: Employee Training And Social Media Pr/Marketing Through The Use Of Video Production, Lauren Margaret Scott

Journalism

Every small business owner is looking for ways to improve their customer base and increase their profits with the smallest amount of investment possible. Two of the most important elements of successful small restaurants are consistent employee training and PR/marketing strategies. This paper addresses the importance of effective employee training methods and PR/marketing methods. The effectiveness of YouTube videos is addressed as it pertains to Doc Burnstein’s Ice Cream Lab in Arroyo Grande, California. There is a focus on two-way communication and communication with publics.

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

Journalism

The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …