Social and Behavioral Sciences Commons^™

Comics About Organs: Social Support And Graphic Medicine In The Awkward Yeti, Jacob Gibb

Theses and Dissertations

Comic strips have always been a medium for more than humor. Many comic strips published on social media sites address mental health issues. Despite their popularity, the field of graphic medicine, which examines the intersection of health care and comics, has seen little to no examination of how these comics function on social media. Utilizing the popular comic The Awkward Yeti, this research examines how the rhetorical devices of comics make them an ideal medium for communicating about mental health issues and providing social support to social media users. This study conducts a content analysis of 15 Instagram posts from …

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V

Theses and Dissertations

While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

"Social" Movements: A Trend Analysis Of The Role Of Social Media In Social Movements, Courtney Nelson Stubbs

Theses and Dissertations

The gay rights movement has been very active on social media throughout the years. Using a trend analysis this study aimed to answer how social media is being used during a social movement, how a social movement evolves on social media, and how social media is being used by organizations as a public relations strategy to create change in social movements. Overall, the findings revealed 11 different ways social media is being used during a social movement, which shows how important opinion leaders are in helping a social movement gain traction and create the desired impact.

Social Media's Impact On The Puerto Rican Diaspora After Hurricane Maria, Heidi Lynn Steidel Ii Camacho

Theses and Dissertations

Puerto Rico has belonged to the United States for more than a century. In 1898, more than two decades after the Spanish American War, Spain formally ceded the island to the United States. Just over 20 years later, islanders officially became American citizens. Since then, the 100-mile-long by 35-mile-wide island has experienced economic and political crises, the COVID-19 pandemic, and life-threatening natural disasters. These events provoked a vast fluctuation in its population. After Hurricane Maria unfolded in September 2017, more than 200,000 Puerto Ricans moved to the continental United States to start new lives (Schwartz, 2018). This qualitative study sheds …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici

Theses and Dissertations

This thesis explores the influence of social media on the mental health of college student-athletes. With the adoption of social media platforms and the challenges faced by college student-athletes, understanding the implications of social media usage becomes a priority. This study examines the potential positive and negative effects of social media on the mental health of collegiate student-athletes and considers the role of social media in shaping their self-perception and identity. By comparing with existing research and conducting qualitative and quantitative analysis, this thesis aims to find answers on the relationship between social media and the mental health of college …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

How Brazilians Used Media To Cope With The Issues Brought By The Covid-19 Pandemic, Vivian De Melo Campos

Theses and Dissertations

Due to the COVID-19 pandemic, the world faced lockdown and quarantine restrictions that encouraged or forced people to stay home. Along with the rest of the world, Brazil faced many difficulties during this period and it became one of the countries that lost more lives due to the Coronavirus infection worldwide. This study focuses on showing how people in Brazil coped with the challenges brought by the pandemic. It also focuses on showing if and how participants used media as a coping mechanism. The research was done through qualitative methods with semi-structured interviews with 25 adults who were living in …

Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat

Theses and Dissertations

Adolescent females are especially at risk of developing eating disorders due to expectations surrounding body image, social pressures, and influence from peers. With the significant role of social media in daily life, the average adolescent currently spends several hours a day engaging with content on social media. The overall aim of this review was to better understand the impact of social media consumption on disordered eating and body image among female adolescents. The primary research questions explored within this systematic review were as follows: Is there a relationship between social media use, body image concerns, and/or eating disorder symptoms in …

Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores

Theses and Dissertations

Corporate activism, or the act of corporations speaking out on sociopolitical issues, has become more common with technological advances and social media access. Corporations’ role in society has evolved to include non-economic functions that aim to improve societal conditions. Despite corporations fulfilling additional societal roles, they face increased scrutiny from shareholders and stakeholders alike. Speaking out on social issues or staying silent causes ripple effects amongst their internal and external networks. Speaking out on social media while working for a private or publicly traded corporation can be challenging as it entails weighing a wide array of conditions, stakeholder desires, and …

Professional Sport And Community Outreach: A Content Analysis Of Csr Messages Shared By Professional Team Sport Organizations On Twitter, Kelly E. Murphy

Theses and Dissertations

This study seeks to understand the corporate social responsibility (CSR) topics shared by professional team sport organizations on their websites and on Twitter as well as fan responses to those CSR messages. A quantitative content analysis of individual tweets from 16 teams across the NFL, NBA, MLB, and NHL posted from October 1-30, 2020 was conducted. Results indicate that CSR topic frequencies were significantly different both on webpages and on Twitter. Replies to CSR messages on Twitter were significantly different based on topic, and replies were largely neutral. There was no significant difference in reply valence to CSR tweets that …

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

Climate Change, Social Media, And Generation Z, Melanie Morris

Theses and Dissertations

Recent publications report that adults known as Generation Z, between the ages of 18 to 23, increasingly rely upon social media to gain knowledge of social issues. Given social media's embeddedness in Generation Z's life, this study sought to understand if or how social media has influenced and possibly empowered Generation Z to act on social issues, particularly global climate change. This study used a phenomenological research method, which focused on the commonality of Generation Z's lived experience. Emerging themes collected through a literature review and data portray Generation Z as maturing into adulthood as tech-savvy, diverse, and inclusive self-starters. …

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …

Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner

Theses and Dissertations

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second …

Nonprofit Public Relationships On Social Media: The Public's Perspective, Brooke Lauren Smith

Theses and Dissertations

This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Semi-structured interviews were conducted with 14 individuals who follow a nonprofit on social media to understand the public perspective on nonprofit organizations' relationship building and maintaining behaviors on social media. The study found that nonprofit publics do have specific expectations for how NPOs should build and maintain relationships on social media (i.e., high-quality posts, level of interaction being limited …

Communication Audit For Groundswell Startups, Abeer Janakat

Theses and Dissertations

This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, research conducted with internal and external members of Groundswell’s community. Qualitative research methods like a social media content analysis along with a focus groups and interviews were utilized to conduct the audit. The social media content analysis explores analytics features provided by Groundswell’s different platforms: Facebook, Twitter, and LinkedIn. The intent behind the communication audit and following suggestions is to support Groundswell in shaping a go-to high tech …

Like And Shout: Brand Loyalty, Framing, And Fan Interactions On The Byu Football Facebook Page, Zachary Anderson Miller

Theses and Dissertations

This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using several variables, including the type or theme of content, post frequency, and sponsorship, content was compared against that from the University of Oregon's football program for the 2017 season. The results, found using quantitative data analysis, reveal that some variables have a significant impact on the quantity of engagement from viewers for both programs …

Social Media Use And Its Impact On Relationships And Emotions, Spencer Palmer Christensen

Theses and Dissertations

A large majority of the people throughout the world own a smartphone and access social media on a daily basis. Because of this digital attachment, the author sought to understand to what extent this use has impacted the users' emotional well-being and offline interpersonal relationships. A sample size of 627 participants completed a mixed-methods survey consisting of Likert scale and short answer questions regarding social media use, emotional well-being and interpersonal relationships. Results revealed that the more time an individual spent on social media the more likely they were to experience a negative impact on their overall emotional well-being and …

How Are U.S. Startups Using Instagram? An Application Of Taylor's Six-Segment Message Strategy Wheel And Analysis Of Image Features, Functions, And Appeals, Robert David Jenkins

Theses and Dissertations

Social media and their accompanying smartphone apps have opened brands to consumers in unprecedented ways. Of these sites, none, with the exception of Facebook, are more popular than Instagram, a social networking app that is image-centric and image-driven. As a free platform for potentially reaching, attracting, and engaging with millions of consumers, Instagram offers brands an unprecedented avenue for free advertising—all on a relatively level playing field. This means that brands, even startups, have the same access to potential followers as larger, more established brands. This advertising is more fluid, more frequent, and more inconspicuous than traditional advertisements; e.g., magazine …

But First, Let Me Take A Selfie: A Content Analysis Of Female And Male Celebrity Selfies On Instagram, Maureen Grace Elinzano

Theses and Dissertations

The purpose of this research is to analyze the differences between women and men and their selfies on the popular social media application Instagram. Past research and notions in popular culture show that women take more selfies than men do, and that they place more time and effort into their selfies than men do. The goal is to show that women may not solely do the action of taking and posting selfies and that the stereotype of taking and posting selfies being a feminine action should not be prevalent. We conducted a thorough visual content analysis of selfies on Instagram …

Orthodontists’ And Patients’ Preferences In Website Design In The Selection Of An Orthodontic Practice: A Comparative Study, Taylor R. Brown

Theses and Dissertations

Objective: To determine which website characteristics are preferred by orthodontists, adult patients, and parents of patients.

Materials and Methods: 1,000 active members of the American Association of Orthodontists and 750 active orthodontic patients/parents were sampled. Participants rated the importance of website characteristics, indicated presence of those characteristics on the current website, and ranked sample website images. Preferences were compared between orthodontist and the patient/parent group using t-tests and sample websites were compared using ANOVA models and Tukey’s adjusted post-hoc tests. Significance level was set at 0.05.

Results: 11 of the 16 website features showed significant differences between patients/parents and orthodontists. …

Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray

Theses and Dissertations

Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …

The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman

Theses and Dissertations

As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sensitivity. This critical finding suggests that news outlets and content …

The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman

Theses and Dissertations

As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sensitivity. This critical finding suggests that news outlets and content …

Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores

Theses and Dissertations

Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social …

Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard

Theses and Dissertations

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …

An E-Government Analysis Of State Legislatures' Social Media Use, Karen Sue Connell

Theses and Dissertations

This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements …