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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
How Smoking Became A Moral Issue: A Complex Systems Perspective On Moralization, Matthew Vanaman
How Smoking Became A Moral Issue: A Complex Systems Perspective On Moralization, Matthew Vanaman
Dissertations, Theses, and Capstone Projects
When something is morally wrong, it is in the moral domain; when something becomes morally wrong, it is moralized. But how do we know when something is in the moral domain, and how can we tell whether something is becoming moralized? The empirical study of morality, or a given person’s judgment of what constitutes moral virtue or vice, has historically approached these questions through one of three theoretical perspectives: cognitivism, which argues that people primarily or mostly use effortful thought to judge right from wrong; emotivism, which sees these judgments as flowing from emotion; and dual-process models, which …
Identification With All Of Humanity, Uncertainty, And Beliefs Toward Animals, Andrea Michelle Wilson
Identification With All Of Humanity, Uncertainty, And Beliefs Toward Animals, Andrea Michelle Wilson
Cal Poly Humboldt theses and projects
The current study aims to expand on the human-animal relations literature through a social identity lens, using 231 participants recruited from Amazon’s Mechanical Turk. Americans consume large amounts of meat, yet many people feel morally conflicted by enjoying meat, yet killing animals. These feelings can be tied to one’s identity, through identifying as a vegetarian, meat-eater, or animal lover. Humans tend to attach themselves to a social group, act on behalf of that group’s norms and values, and use their groups to reduce feelings of uncertainty by adopting group normative attitudes and behaviors. People who identify strongly with all of …
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …