Social and Behavioral Sciences Commons^™

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

Using Social Media To Assess The Impact Of Weather And Climate On Visitation To Outdoor Recreation Settings, Emily J. Wilkins

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

When people post photos on social media, these photos often contain information on the location, time, and date the photo was taken; all of this information is stored as metadata and is often never seen or used by the individuals posting the photos. This information can be used by researchers however, to understand the total number of visitors to parks and protected areas, as well as specific places people visit within those parks and protected areas. The first study in this dissertation reviews all the ways social media has been used to understand visitation and visitors’ experiences in parks. Researchers …

Potential Parallels Between Pro-Ana And Bodybuilding Content On Social Media, Katherine Ann Craig

Theses and Dissertations

This thesis examined the relationship between pro-ana and bodybuilding social media content to understand the similarities between these populations’ identities and help inform social media content policies. Two interrelated studies were used to investigate this relationship: Study 1 used computational methods which compared the content through machine classification of pro-ana and bodybuilding social media posts on Twitter and Study 2 fielded an online survey experiment to compare the perceptions and human classification of content from these populations on Instagram. The findings from both studies broadly revealed that pro-ana and bodybuilding identities are similar, at least in social media content, which …

Tweet Diffusion Over Space And Time: A Comparison Of A Winter-Weather And Tornado-Outbreak Case Study, Alyssa Margaret Cannistraci

Masters Theses

Social media allows people to receive, engage in, and share weather information. Users of the social media platform Twitter actively share weather content via tweets, which researchers can acquire through an Application Programming Interface (API). APIs return tweet content, as well as temporal and spatial characteristics (latitude and longitude coordinates). Tweets can then be mapped and studied spatiotemporally through Geographic Information System (GIS) software. For this work, I compared how tweets spread (“diffuse”) over space and time during two natural hazard events in the United States. The first case study is a winter weather event that The Weather Channel named …

Social Media And Fear: Social Media As A Catalyst For Political Fear In The United States., Shane R. White

Electronic Theses and Dissertations

Abstract: Using the American National Election Study data from the 2012 and 2016 surveys I explore how social media usage shapes fear. This is likely caused by the nature of social media leading to oversharing of sensationalized articles likely to elicit an emotional and fearful response. My findings suggest first that social media usage has a statistically significant effect on whether they would say they are afraid of a candidate (2012) and how afraid they say they are of the candidates (2016). Second, social media has little effect on economic fear, and may actually make people more hopeful about the …

High School Athletic Administration’S Policies And Rights To Sanction Student-Athlete’S Social Media Use, Eric S. Peterson

Leadership Education Capstones

This qualitative survey investigated how much authority high school athletic directors have when monitoring student-athletes’ social media accounts while also determining whether athletic directors believe it is necessary to implement social media policies for student-athletes. An in-depth literature review supports evidence of the legality of athletic code of conducts based on previous court cases and a theoretical framework. Twenty-five athletic directors from the state of North Dakota participated in the study via an online survey. The study obtained basic demographics and determined how the administrators have implemented current social media policies, along with understand their views on policies for student-athletes’ …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb

Theses and Dissertations

The number of women entrepreneurs in Egypt starting and running their business online has been remarkably rising in recent years. Thanks to social media’s ability to harness some of the obstacles women business-owned enterprises encounter, it has become an essential platform for providing women with entrepreneurial opportunities and facilitating their own business. Social media is becoming more of an indispensable instrument for the businesses' survival, especially in light of the implications posed by the recent outbreak of global pandemic COVID-19 in terms of movement restrictions and social distancing measures. However, a dearth in the literature on the impact of social …

Lightly Peaceful: Facilitating College Transition Through Instagram Delivered Mindfulness Experiences, Cheryl Lynn Kress

Mindfulness Studies Theses

This creative project is an investigation into the feasibility and efficacy of offering mindfulness experiences to college freshmen through Instagram, a popular social media platform. Research indicates that many college freshmen struggle with issues such as depression, social isolation, anxiety, substance abuse, poor academic performance, overeating, etc., all of which may increase the likelihood of dropping out of college or the establishment of long-term dysfunctional coping patterns. Mindfulness has been noted to mitigate many of the difficulties associated with making the transition from high school to college; however, very few studies investigate the effects of offering mindfulness experiences through social …

#Fired: Survivor Reactions To Facebook Firing In Organizations, Rachel Omansky

Dissertations, Theses, and Capstone Projects

Facebook firing (i.e. employee termination due to social media activity) is a novel type of termination that has developed in recent decades. Though Facebook firing is becoming increasingly common, almost no research has been conducted on this practice. Using a multi-step, multi-method approach, this dissertation attempted to better define the construct and examine its implications for inciting negative reactions from surviving employees, or those employed with the terminated employee at the time of termination, who knew or knew of the employee but were uninvolved in the incident. Study 1 details an effort to identify Facebook firing’s characteristics through a case …

How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander

Theses - ALL

This study evaluates the role of positive and negative messages on social media from sports fans and its effect on student-athletes’ self-esteem and performance. Through a qualitative research process, this study examined what drives student-athletes to seek validation of their identities through messages in social media and how the messages they read online affect their self-esteem and performance in their sport. Public relations has become an integral part in college athletics in reputation management, brand attributes and social issues. It is essential that public relations specialists involved in athletics are aware of how their student-athletes are feeling regarding social media …

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

An Exploration Of Social Networking Use And Mental Health In Transgender, Gender Non-Conforming, Gender Non-Binary, And Gender Fluid Persons, Jennifer Trimpey

Doctoral Dissertations

Social networking sites (SNS) allow for rapid information sharing in online spaces. Research in the general public suggests that extended SNS use corresponds with poor mental health outcomes such as depression and anxiety. Research regarding SNS use in LGBT populations seems to promote interpersonal connectedness. While such studies tend to include gender non-conforming persons (GNC), this group often represents a minimal proportion of participants. This study sought to explore SNS and mental health in persons identifying as GNC. A grounded theory approach was used to analyze the data to develop a substantive theory regarding SNS and mental health in this …

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

“Someone’S Got To Look Out For The People”: Exploring Donald Trump And Alexandria Ocasio-Cortez’S Online Performance Of Populism And Immigration Rhetoric, Taylor P. Koopman

Masters Theses

This thesis examines the performance of populism by a right- and left-wing politician in the digital sphere during the peak of the immigration crisis in 2019 using the lens of Moffitt’s populism as performance theory (performer, stage, and audience) and Baldwin-Philippi’s four methods of ‘centering the people.’ My findings show that Trump and Ocasio-Cortez’s performances of populism condemn the degradation of the U.S. and portray themselves as immigration warriors. Trump uses exclusionary rhetoric to advocate putting “America First,” and Ocasio-Cortez expresses inclusionary rhetoric to develop an “America for All,” in a way that informs their performances of …

Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez

University Honors Theses

Social media usage in business to business marketing and sales has been steadily rising since its advent in the late 2000s. Similarly, research surrounding social media in this context has increased, with specific focus on its usage, influence, and adoption from B2B marketers and salespeople. This focus has resulted in gaps in the literature, especially when regarding small and medium B2B enterprises. This review of literature provides a systemic understanding of the research landscape by identifying the theory, methods, context, and results of twenty-one peer-reviewed business marketing articles concerning social media. This review also proposes five key recommendations to inform …

Recruitment To, And Consequences Of, High-Risk Non-Violent Anti-Regime Campaigns In Autocratic Societies: The Egyptian Uprising Of 2011, Marian Azab

Sociology ETDs

This dissertation examines whether the Western-driven model of recruitment to, and consequences of, high-risk activism that McAdam introduced before the internet applies to non-violent anti-regime campaigns in autocratic contexts after the social media revolution. I use the case of the 18-day non-violent Egyptian uprising of 2011 to investigate these topics. I specifically utilize data from the Arab Democracy Barometer survey and other micro- and macro-level sources. I find that face-to-face ties are most effective in recruitment to such movements. Online networks create new forms of dissent, such as online activism. Moreover, online ties are especially useful in mobilizing women. I …

“Moderated”; How Facebook And Youtube Recreate The Meaning Of The Societal Public Square, Dylan John Kreisman

Journalism

This study investigates the prevalence of content moderation systems on digital intermediaries and the influence those systems have on the spread of information. It primarily analyzes the content moderation systems of Facebook and YouTube. Since Facebook and YouTube are two of the most used online platforms in the world, the way content is shared and viewed can have implications towards a person’s perspective on a subject. Social media and online intermediaries are growing as people’s source of news, so the primary way people view news in the near future will most likely be from intermediaries such as Facebook or YouTube. …

A Public Health Recommendation Countering The Online Anti-Vaccination Movement, Grace M. Neumann

University Honors Theses

The anti-vaccination movement had posed a threat to the health of communities, since the inception of the smallpox inoculation practice. As the anti-vaxx movement continues to grow in strength and reach, public health officials must be prepared to combat the flow of misinformation, with sound scientific data in a way that connects with individuals from all communities. Online platforms such as blogs and social media, allow newfound access to vaccine opinions and information, posing an even greater risk of vaccine misinformation being spread to the public. Different communities hold different reasons for vaccine hesitancy and avoidance. An effective public health …

Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia

Seton Hall University Dissertations and Theses (ETDs)

There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.

There Is More To Snapchat Than Snapping: Examining Active And Passive Snapchat Use As Predictors Of Anxiety In Adolescents, Nicole A. Orlan

Undergraduate Honours Theses

Social media’s adoption in society continues to increase, and past research has found significant relationships between social media use and anxiety in young adolescents. The current research focused solely on Snapchat, as it is currently one of the most popular platforms among adolescents; however, it is also one of the least researched. This research aimed to explore Active and Passive Snapchat Use as predictors of anxiety in adolescents over time. This study focused on what people are actually doing while using Snapchat rather than the amount of use. Adolescents (N = 105, 21.2% male and 78.8% female) from High Schools …

An Analysis Of Emerging Technology's Impact On Accounting: Creating A Brand - Accountable - To Update Professionals In The Field, Patricia Brynn Schmidt

Undergraduate University Honors Capstones

It is an extremely exciting time for the accounting profession in terms of possibility. Many emerging technologies and innovations are set to disrupt our current paradigm. With new technology, our roles and responsibilities will shift. Some speculate certain technologies, such as machine learning and artificial intelligence, will result in the obsolescence of the accounting career. While it is true the field we know today will change, it will not dissolve completely. The dissemination of pertinent information about these changes must be extensive, timely, and accessible so accounting firms and professionals can adapt to the changes to stay relevant. My project …

Capitalizing On Language: The Political And Economic (Re)Circulation Of A National Imaginary, Joseph L. Flores

Communication ETDs

In interrogating a political propaganda campaign carried out on social media platforms, I argue that the political economic practices of platforms, fueled by an (inter)action of human networks and technological networks, underscore the significance of communicative tactics, the strategic use of language, and user labor that drive political and economic projects. In an analysis that focuses on the discourse of memes used to support a Trump national imaginary, the dissemination of its content and the construction of meaning via user labor on social media platforms, intensifies, strengthens, and emboldens political projects and platform logics that affectively buttress political propaganda.

The …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Red Swimsuit: Essays, Jacqueline Knirnschild

Honors Theses

This thesis is a collection of creative non-fiction essays that offers a collage of ethnography, reportage and memoir. The Red Swimsuit blurs the lines between what is considered social science, journalism and art. These essays will become part of a book- length work of creative non-fiction that will explore what it’s like to grow up as a woman in a globalized world wrought with social media, hookup culture and cross-cultural interactions. The Red Swimsuit provides first-hand experience, reflexive narration, and reflection on life as a member of Generation Z, also known as iGen.

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Through The Screen: Examining Peer Relationships, Social Anxiety, Loneliness, And Social Media In Undergraduates, Lindsay Sappington

Honors Theses

Interpersonal connections are a fundamental human need, and as technology becomes more ubiquitous, these connections have shifted to frequently occur online through social media platforms. Two factors that independently influence peer relations are loneliness and social anxiety. However, no study to date has concurrently examined the relation of these psychological factors, social media use, and peer relationships. As such, the aims of the current study were to 1) examine the associations between peer relationships, social media use, loneliness, and social anxiety; 2) investigate the moderating role of quality of peer relationships in the relation of social anxiety and loneliness; and …