Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Drag Incorporated: The Homonormative Brand Culture Of Rupaul's Drag Race, Nathan T. Workman Dec 2020

Drag Incorporated: The Homonormative Brand Culture Of Rupaul's Drag Race, Nathan T. Workman

Institute for the Humanities Theses

This thesis argues RuPaul’s Drag Race (RPDR, 2009–) positions itself as a homonormative pathway to LGBTQ+ social inclusion through privileging neoliberal selfbranding and commodity activist practices that reify privileged raced, classed, and sexuality identity markers. Utilizing interdisciplinary and intersectional cultural studies methods to conduct a textual analysis, I examine how RPDR produces homonormative LGBTQ+ identities through the commodification and standardization of drag cultures. In conversation with existing RPDR scholars, I critically survey RPDRs gender biases and prosocial messaging as an example of brand culture’s reification of hegemony and homonormativity within LGBTQ+ communities. This research considers the …


Beauty Is Not Black And White: A Content Analysis Of Black Women’S Body Image In Television Media, Alexis Hubbard Jul 2020

Beauty Is Not Black And White: A Content Analysis Of Black Women’S Body Image In Television Media, Alexis Hubbard

Graduate Theses and Dissertations

There are few bodies of literature that look at Black women’s body image in television media. When Black women were studied most research (Falconer & Neville, 2000; Jhally & Kilbourne, 2010; Smith, 2014; Shearon-Richardson, 2011;) compared them to White ideals. However, this study did a content analysis of Black women in predominantly Black or ethnically diverse television shows using qualitative studies that suggest a Black ideal. The researcher examined lead character(s) body shapes, comments about their body, hair texture and comments about their hair. This research looked at protective factors (aspects Black life that allow for more body satisfaction) like …


When The Beat Drops: Exploring Hip Hop, Home And Black Masculinity, Marquese Lamont Mcferguson Apr 2020

When The Beat Drops: Exploring Hip Hop, Home And Black Masculinity, Marquese Lamont Mcferguson

USF Tampa Graduate Theses and Dissertations

In this autoethnographic dissertation, I take readers on a narrative journey to three of my storied homeplaces and explore my lived experiences within each site. In the process of exploring my homeplaces, I analyze how I perform my black masculine self within the context of each location, how my cultural body supports and challenges hegemonic black masculinity, and how each location constrains and frees up my performance of self. With this dissertation, I will contribute to the field of communication studies by extending the method and writing practice of autoethnography, the theorization of the black masculine, and the exploration of …


(Un)Social Media: A Content Analysis Of The Centralized Self On Twitter, Julianna Jeanine Kirschner Jan 2020

(Un)Social Media: A Content Analysis Of The Centralized Self On Twitter, Julianna Jeanine Kirschner

CGU Theses & Dissertations

This dissertation critically assesses the social media posts that create, give life to and finally abandon trending topics on Twitter. Drawing on Baudrillard’s (1983) notion of simulacrum, the dissertation examines posts as performative discourse that reframes the trend within the personal simulacrum of the poster. Using digital humanities tools, a corpus of 102,532 tweets have been collected. A content analysis was performed to analyze themes and term frequency. Selected case studies indicated that posters persistently centered their online identity within content, reframing content as personal performance rather than dialogic engagement. The first case study examines social media posts responding to …