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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Purkeys' 25 Year Journey, Ashleigh Brooke Galligan
Purkeys' 25 Year Journey, Ashleigh Brooke Galligan
Graduate Theses and Dissertations
The documentary film Purkeys’ 25 Year Journey takes an in-depth look at the Purkey’s family and the business they started in 1990. This 17 minute film focuses on Bruce Purkey and his daughter Robyn. They began Purkeys by supplying batteries, alternators and other parts of a heavy-duty vehicle’s electrical system to one customer, JB Hunt. As the company grew they began to be known across the nation for finding creative solutions to the electrical issues trucking fleets faced. Bruce led the team and received multiple patents for his innovations. In, 2010 Bruce’s son Justin Purkey joined the team and quickly …
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
Graduate Theses and Dissertations
Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …